Telemarketing Tinkering Taboo!

The experimentations have come to a grinding halt

. Contrary to what literature on telemarketing and call center would like you to believe, trying out new stuff in telemarketing services is lying dormant now. There are a ton of reasons why the call centers have come to such a decision. After all, experimentation leads to innovations. But ask any telemarketing company and they will tell you something different. The different ways in which they can conduct the telemarketing business is now out of the window. All they want to do is focus on the proven and tested methods of call center services. Walking down the well-trodden path is minimizing the risk to a degree that is important for the topsy-turvy world of business process outsourcing.

Let's examine the reasons telemarketing experimentations have stopped.

1. Experiments mean investment. That, in turn, means money, manpower and other resources. The burdened telemarketing company does not have the resources to spare. Making telemarketing calls and carrying out the usual routine minimizes waste. There is no loss of resources as such because the telemarketing services agents know exactly what they are doing. It's easier to plan the telemarketing business budget that way. The call center would know how much money is need and then chalk out their other expenditures accordingly.

2. Clients don't want too much of deviation from the usual telemarketing practices. Their volume of expenditures has shrunk to the bare essentials. So they might as well ask the telemarketing company to stick to the basics. Clients are going as far as asking that the telemarketing calls be made to targeted demographics to get better returns on investment (ROI). The calls that are made to consumers who are not in the correct income or user bracket needs to be struck off the database at the planning stage.

3. The brand image of the client company is integral to the telemarketing campaigns. Very few products/services sell on their features alone. They sell on brand value. The telemarketing services need to be conducted keeping the brand value of the company at close length. The idea is to ensure that through the telemarketing calls and other telemarketing business efforts, the brand image of the company should not be adversely affected. Making calls to those on the national do-not-call lists is a strict no-no and the outbound call center team has been instructed not to indulge in such practices. It tarnishes the telemarketing company as well and can attract legal hassles, too.

4. Experimentation does not pay off always. It could be that yours didn't and you spent considerable time chasing mirages. That gives your competitors an edge in the telemarketing campaigns. By the time you get the telemarketing services right, you will find yourself pitted against market-strong rivals. That would jeopardize your telemarketing business plan and throw everything haywire. It's wiser to make forays into the market and grab a good share before you think of tinkering with your plans. Think of the long-term gains before investing in the short-term profits.

Telemarketing Tinkering Taboo!

By: jems hug

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