The second one is customers. Customers may be existing or prospective. In either case, call centers have to take care of them. They are open to switching brands and moving over to the rival camp. You can retain them successfully through some quality customer service. Ensure that they are feeling good about being associated with the client's brand. When you are representing the brand, kudos for the brand will translate into praises for you. Brush up efficiency on the inbound call center department. Make people realize that you care for them and their support counts. Conduct polls and discussions on Facebook and other platforms. Give your customers a voice and make sure you empower that voice with all you have got. Customers will definitely recognize the effort you are making and make allowances for your brand. Money comes secondary when it is brand we are talking about.