Telemarketing and telesales

Telemarketing and telesales

Telemarketing and telesales

The sales professionals work hard to give output with careful planning and flexibility. Telemarketing is a method of direct marketing in which a salesperson pleads potential customers to buy products or services, either over the phone or through a face-to-face meeting or web-conferencing appointment. It also includes recorded sales voices program to be played over the phone via automatic dialing.

The two major categories of telemarketing are B2B and B2C. It may be done from a call center or company office or from home. It may be through a live operator or a recorded message which is also termed as automated telemarketing. Prospective customers are identified by various means including past purchase history, information requests, credit-limit and application forms. Their names can be obtained from other company's database or from a telephone directory. The telesales person has the ability and skills to decide and determine which customers are most likely to buy the product or service.

Marketing research companies use telemarketing techniques to survey the customers in order to gain firsthand knowledge of market. Public opinion polls are also a form of survey. Telemarketing techniques can also be applied to other forms of electronic marketing using email or fax system. For this purpose, a call center should be fully installed by computers, either new brand models, refurbished laptops, or used computers. As the used refurbished computers are cheap, they can be easily used in all business centers which constantly require computers for sales.

Usually major television campaigns and advertisers use toll-free telephone number that are answered by interactive service department that have the technology and call capacity to process huge influx of calls that occurs when a toll free number is flashed on television.

Bu t is evident that telemarketing has been criticized in recent years .Many users view it with annoyance, especially when they occur during the dinner hour, early in the morning or late in the evening; and is more often considered spam by receivers of emails. It has been negatively linked with various scams and frauds. Moreover, it is also criticized as an unethical business practice due to the usage of high-pressure sales tactics during unwanted calls. These type of calls repeatedly interrupt individuals at any time of the day.

Besides several disadvantages, telemarketing is proving to be a successful method for promoting global business. http://www.electrocomputerwarehouse.com

POST COMMENT

Online Gift Cards and Voucher Scams? Show Off Your Unique Side With Article Marketing! Clickertraining The 4 Secrets of Becoming a Supertrainer Review - Legit or Scam? Clickertraining The 4 Secrets of Becoming a Supertrainer Scam or Any Good? How To Create A Profitable Passive List Builder Social Media, the next wave of marketing How to Start Travel Marketing Through Facebook Three Cheers for Marketing Innovation 5 Tips for Telemarketing Companies Twitter From a Marketing Perspective Getting Your Online Marketing Right To Beat The Recession Obtaining probably the most profit from Domain Flipping Marketing using the Mobile Advertising Organization and Agencies