Ten Easy Off-Page SEO Tips for Website Owners
Ten Easy Off-Page SEO Tips for Website Owners
Websites and SEO (search engine optimisation) go hand in hand and there is rarely a case of marketing where you do not see the two words in the same sentence; the same goes for off-page SEO techniques. These techniques will quickly help build links and bring more traffic to your website. Here is some advice about the best off-page tricks the "page rank one" websites use.
Do you have a product to sell or a service you want to promote? Press releases are a great way to get some links to your website. With the many free press release directories available allowing unlimited releases, this is an easy strategy for linkage.
Always Leave Links: No matter where you go, where you write always leave a link. When you browse forums or blog posts that relate or are otherwise relative to your website in some way, leave a link I your signature. This goes for any emails you write as well; especially those emails you might send a website asking for advice, as these emails are likely posted.
Along the same lines of always leaving links, you could create your own "Do-Follow;" a forum or blog in which you would reference your website in your signature. Starting forum discussions on various topics, whether related to your website's subject or not is an easy traffic and link getting technique.
Use social bookmarking websites to leave a link to your website. You can find services that will bookmark your page in various websites at once, to not take up all your time bookmarking each of your pages, or you could do so manually.
Site submission to search engines is another way to get great links to your website. You could do so manually or with the various technologies available for most websites and blogs, you can ping the search engine automatically each time you update the website.
Share and share alike; sharing website videos and photos can get many links to your site indexed. Use Flickr to post your business photos and videos and allowing comments or reproduction with an attribution clause line as "your site name and URL" legally binds the photo user to place your website links where they use the photo or videos.
Article directory submissions not only show your business' creative side, out also allow you to share your website URL with hundreds of websites. With the newer technologies available, you can submit to over 200 article directories at one and all of the articles have your URL at the bottom.
Link exchange could easily get your website's URL onto many websites, all indexed by the search engines regularly. Simply email relative websites to your own and, so long as the content on your site can be trusted, the webmaster will more than likely add your link in exchange to adding his to your website.
Online classifieds such as Facebook, MySpace, Linked in and other websites that use a "classified section," offers an easy way to get more links targeting your URL. Almost any major website or social network has a classified section, whether it is free or a paid for section.
Internal or cross linking campaigns are a little more difficult, such as those linking your page to Wikipedia etc., however, these are the most worthy as the search engines will give your website more weight to the links. Sign up for an account with Wikipedia or other such websites and participate in the editing relevant information, trying to reference your website at the bottom of the page.
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