Terminal Winning Appliance Brands: How To Enhance The Brand's Premium - Appliance Sales, Kitchen

Appliance industry in recent years, most exciting topic of "channel is king"

, it really insight into the pathways affect the development of enterprises. Each into a store, business or distributor does not have to pay a small price, how to better use these stores to achieve expected sales, and dealers should not be overlooked is a problem.

Out of a habit, if given the opportunity to store, some companies will pay great attention to the terminal image. Because in our view, the front end is a business, so that consumers feel the company's brand, product features, and make the end product from the factory to the hands of consumers.

The kitchen electric products, if a second-tier brands whose prices are quite high, and a hood 45 thousand dollars of the price is not surprising. If you go to a store, and when you're trying to consult a 45 thousand dollars a hood, the Purchasing Guide marketing experience, if not skilled, and careful presentation, it may make you hesitate in several brands but this time, the products in the same price, you will eventually determine which brand to buy, which totally depends on the overall quality of the Purchasing Guide.

Price 45 yuan each, in fact smoke nor a luxury, but as a high-end products, consumer a lot of money to pay the same price, different attitudes Purchasing Guide, it will greatly differentiate the brand concept and consumer businesses those on the hood of the brand value determination. If the Purchasing Guide Shuaikang hood introduce products in a customer-site demonstrations of products let consumers easily have the most intuitive to understand, that is what we often say that the experiential consumption. While the other brands in the high-end range hoods put on media advertising of brand influence even greater than Shuaikang, but only because the details of this sale of a terminal, you can also pull out the distance between the two brands, and even influence consumer purchase decision-making. Thus see that the sale of high-end product is a great end of learning.

Often determines the high-end brand of premium and selling: We know that a lot of the world's top luxury brands (such as clothing, cosmetics) are not advertising on television, except for some high-end magazine advertisements and signs, they are regarded more much money and effort spent on the terminal. Depend on the refinement of terminal operations and terminal near perfect for consumers to buy to enjoy, complete products to consumers in the last dive.

In fact, those in various industries located in the same high-end brands, in addition to advertising through the magnificent film, print ads or signs to spread, showing the charm of the brand, but also need to rely on the terminal to implement the brand high-end image. This is because consumers are willing to pay so high since the consumption amount is bound to the requirements of high-end brands is the all-round.

Consumers more demanding high-end brands: Because pay more. To this end, consumers will pay special attention to all the top brands in the terminal details. Including the sale of site location, the size and grade of the decoration, Shopping guide the attitude of personnel, clothing, professional standards and so on. A detail not in place are likely to lose customers, if they just want to buy affordable products, without the need to spend so much on price.

Around the terminal's performance can often premium brands: an even playing a lot of advertising and external communication on the brand to the consumer feel good, even if the terminals are in general poor, it will seriously affect the product's brand premium capacity. The terminal performed well, even if consumers do not see the ad, there will be a good brand association, directly enhance the premium.

Therefore, high-end brand image and the operation of the terminal for refined product sales are often essential.

One, selecting the location of stores or counters

General, prime position to have a symbol of high-end brands, often prove they are still living in the industry mainstream. In the home appliance stores, the well-known kitchen brand power always choose gold store location, and always slightly larger than the general area of mid-range brand. And some brands will have discussion areas, consumers can sit down and feel the product thin details.

by: gaga

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