Testing Different Webdesigns To Improve Conversion Rates

Testing Different Webdesigns To Improve Conversion Rates

Web design is crucial for anyone that is trying to promote a product or service on the web. The way it is made is the key to the success of the idea. However, how can one really determine if the website is really doing its job? By regularly checking the conversion rates. A conversion rate is basically the ratio of actual action over the number of visits of the web site. An action is considered to be an online purchase or a request for additional information by submitting a form on the website.

Higher conversion rates suggest that the web page is designed very well and that it serves its purpose. How can one know the real number of actions? For instance if the website offers offline responses like phone calls, or people visiting the actual store for example it is a little difficult, because each caller or customer needs to be asked how they heard about the product or service and if it via the website. However, there are web pages, where the action occurs on the site and the conversion rate can be easily determined if a conversion funnel is set up in the analytics package of tracking users behaviour.

Testing different web designs is a good idea when it comes to improving the conversion rates, because the primary chosen design might not be the most effective one. By trying various designs the optimum result can be achieved and the behaviour of the users analyzed, which can be useful for further development of the website. You can improve the conversion rate by making clear indicators on the web site for a certain purpose like signing in for newsletters, or requesting additional information.

Different styles of the design can be tried to determine which one increases the user activity the most. Various designs can be tested to see which one has a better content in terms of videos and pictures for example, so that the user's attention is brought to them better and in turn reacts by buying. The websites navigation is also very important different styles can show how quickly the person reading the site reaches the action point. Trying several different designs can increase the usability of the site, because it will be very easy to determine if the site is well designed by checking the bounce rate statistics. The higher the rate, the lower the efficiency of the certain design. This fact will be an indicator that something is missing or not developed well enough and needs to be improved.

Trying different web designs is a wonderful way to better the conversion rates and be successful in marketing your products or ideas.

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