Testing Your Email Campaign Is Crucial To Success

The most important part of a successful email campaign lies in the testing

. After brainstorming, planning and designing the emails, you need to check how users will receive and view your messages. Check on the following aspects of your emails before sending them out to your clients.

1.Appearance on popular email readers

There may be cases in which your promotional email will be more attractive when viewed on Yahoo! Mail, but not so on Gmail or MS Outlook. The key to taking care of these differences is to set up several test accounts on all major email readers, keeping them in the default settings and then sending your promotional email to them. You will be able to assess the differences and make the necessary adjustments for the best quality appearance.

2.Spam filters should not detect your email

The next thing to test is the content of your email, which should not contain any words that identify them as spam in any email service provider available to clients. There are free spam checkers available for your use. If your emails in the test accounts mentioned above are detected as spam or junk mail, keep changing the content of your email to avoid this outcome.

3.Check all links in your email are viable

You should also test all the links in your email to ensure that they are not broken or misleading for users. This especially applies to the unsubscribe link, which should be effective as an option for your recipients to use.

4.Test all versions of your email before sending

There should be different versions of your email, such as text only and full graphics, that should work in every email reader available. Images should be clear and attractive to viewers, and any broken images should be rectified. The text-only version of your email should still be attractive and useful to users.

5.Language used in the email should be clear and easily understood

One more important thing to test is the readability of your email to different recipients. Do not use any language that may facilitate miscommunication or offense to readers. Content is very important in any email marketing strategy, so ensure that it is clear and appealing to the readers.

Testing your campaign is therefore an essential part of your success with your customers and subscribers.

by: Neil Andersen

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