Text Message Marketing for Radio Stations

Text Message Marketing for Radio Stations

What do you take with you when you walk out of your house in the morning? Definitely, a cell phone! In the US, cell phones have now surpassed internet connections. Getting in touch with people via emails is now a thing of the past. Today, almost 50% of written communication is done via text messaging.

The biggest advantage of mobile marketing is that you can always stay connected with your audience. Text messaging has become one of the most popular ways of communication as it is quick, easy and doesn't cost too much. So if any radio station does not facilitate text messaging service, then they are perhaps missing out on the most influential medium of advertising. When people are commuting or are not at their office desks, then radio and cell phone are the only means to reaching these people.

Radio listeners send text messages to the radio stations to request songs, gain entry into some contests, and get the play lists from the station. Now listeners no more have to dial any number and wait frustratingly in queues, only to get disconnected. With text messaging, listeners can quickly gain entry into the contest held by a radio station. Mobile marketing or mobile advertising gives listeners a new way to communicate with the radio station anytime, anywhere.

Benefits of mobile marketing to the radio stations

A contest can be run where listeners can text a short code for a chance to win free gifts

Allows two-way communication with the listener

Send bulk SMS to listeners offering free entry to important events and appearances

Give away tickets to contests

Send traffic updates to listeners

Create database for your advertisers

The DJ's receive listeners request in real time as they are texted in

Allow listeners to vote and choose the next song in the list or choose a discussion topic by text message voting

Send mobile coupons offering some discount or rebate on particular items

Send premium SMS and text message sweepstakes to listeners to get donations for a charity event.

Benefits of mobile advertising to the listeners

No more hold time, as listeners can send text messages and enter into a contest quickly

With text messaging, communication is quicker and without having to talk to anyone

Sending text messages to radio stations is very convenient while travelling

Mobile marketing is an interactive marketing that allows two-way communication and thus gives a personalized experience to the listener.

Text message marketing for radio stations is the biggest single category for mobile marketing. No other form of communication can make this claim. As a matter of fact, radio station sales teams are now up-selling their customers with text messaging programs. Mobile marketing which was once just a promotional tool has now become a sales and revenue generation tool.

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