The 3 Keys To Being A Successful Blogger

Blogs are a fantastic way to build relationships with your customers and drive traffic to your product sales page

. They're easy to set up and manage too; if you'd like to start a blog then you should take the following three steps.

1. Choose the right blogging platform

The great thing about blogs is that they are easy to set up and you don't need to know anything technical about building websites or HTML. This makes them very beginner-friendly. Once the initial set up is complete they are as easy to use as a word processing program.

There are several platforms you can choose from to get started. The two most popular are Blogspot and Wordpress. Personally I prefer to use Wordpress as it has lots of customisation options and plugins that you can use to make your blog unique. One plugin for example will add a list of related posts to the bottom of each post you write which makes it easier for your readers to see what other content might be of interest to them.

If you are serious about using a blog to make money online then you should consider a self-hosted Wordpress blog which allows you to customise it to your heart's content.

2. Create lots of fresh content

The great thing about blogs is that the search engines love them. But in order to remain in favour you need to post new content regularly. Most successful bloggers update their blogs three or four times a week; once a week is the absolute minimum.

Create an editorial plan so you have a variety of topics to choose from and won't ever be stuck for ideas. Let's say that you want to blog about gardening. Just make a list of all of the things that have to be done in a garden during the year; you might note down seed planting or hedge trimming. From here you can create your editorial calendar.

If you use Wordpress as your blogging platform you can load up posts and set them to publish over time. This is brilliant if you are going to be away on vacation as your blog will continue to update without you even being there!

3. Make money from your blog

Once you have established your blog and encouraged people to come and read your content you can start making money. There are several ways to do this. You could insert some advertising so that you get paid when a reader clicks on your adverts. You might also consider signing up as an affiliate to promote other people's products that relate to your content. If you post regularly and use your editorial calendar to theme your posts then after a period of time you can even take those posts and convert them into an ebook which you could sell to your readers.

by: Clare Swindlehurst

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