The 3 SMM Pillars and How Can You Leverage Them
The 3 SMM Pillars and How Can You Leverage Them
The social media revolution is breaking all the rules of text book marketing and more and more businesses are jumping in. However, sometimes I feel that social media is a mixed blessing because with the endless options out there, it is easily to feel confused and overwhelmed, not knowing where to start.
Unfortunately, there is no crystal clear answer to this question especially that businesses tend to use social media for different reasons. Some of them are focused on niche domination while others are focused on their corporate branding and so on. So, it is very important that you decide your SMM goals and figure out what exactly do you want to accomplish using social media. If you answered this question accurately, it will be much easier to figure out the right SMM path for YOU.
In this article, we will talk about the 3 SMM pillars that are indispensible for every business regardless of its nature. You should leverage all of them in parallel to ensure optimum results. Here are the 3 SMM Pillars:
1. Blogging
It really boggles my mind when I hear some people trivializing blogs and saying the famous "I don't have time to blog" lame excuse.
Search engines LOVE blogs so if you don't have any other motive to give it a shout, that's more than enough! Back in the days, people used expensive Ad campaigns to boost their brand awareness and create credibility. Well, blogging offers you these rewards and more for free.
However, some new businesses raise an interesting question: "my competitors have been blogging for years. How I could ever compete with that?"
The logical answer is that if your competitors have intensively blogging for a long time, it means that blogging is the way to go. So, why would you waste your chance? If you created a blog that constantly delivers quality keywords-rich content, sooner or later you will outperform your competition and your devoted fans will subscribe to your blog RSS feeds so they wouldn't miss one of your amazing posts. On top of that, your happy readers will gladly spread the word about you in social media and bookmarking sites (just make sure to offer them easy sharing options).
Here is the blogging golden rule: "if you published quality postsfrequently, the sky is your limit!"
If you love the idea but not sure how to do it right,Seth Godin's blog offers some excellent tips to get you started.
2. Social Networking
Social networking outrageous popularity is not out of the blue! They presented small businesses unprecedented opportunities to shine and get their fair market share. Before that, only big players who could pay for expensive marketing campaigns were visible.
Now, thanks to social media, any business can leverage Facebook, Twitter, or LinkedIn to brand their business and get in touch with their customers/prospects in real time. The only thing to watch for when you get into social media is that "social" is a keyword here. When you go to party, you don't bore the guests to tears with your sales pitch! Look at social media sites as a 24/7 party were people mingle and build relationships. Once strong bonds are formed, direct marketing can be effective. Are you ready to make money while making friends for free? Go for social networking.
3. Direct Email Marketing
Although I am advocating email marketing here, I must admit that it had lost its grounds thanks to the spam emails attack! Still, you can make it work for you if you carefully built your mailing list around your niche market and constantly delivered quality content that are interested in. This way, a considerable number of them will want to buy your product(s) in the future. It's that simple!
Also, you can encourage people to subscribe to your list by offering freebies, running contests, and conducting polls. (Polls are excellent market research tools because they are fun, quick, and non-intrusive).
Make your emails are informative and also friendly as well so that with every message, you are strengthening bonds with your list.
That's it! I will leave you with one final thought: in the beginning of the article I mentioned the social media is mixed blessing. This is not just because of its endlessly confusing options but because it can make or break your business depending on how you play the game. Make sure you learn the rules before you jump in. Good luck!
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