The 4 Features of Effective Fonts in a Logo Design
The 4 Features of Effective Fonts in a Logo Design
A logo design plays a vital role in the brand identity development of any business. They are the basis of a corporate identity and must be handled with extreme care and contemplation. Each and every aspect of the logo is decisive in making the brand outstanding and exclusive.
A logo design plays a vital role in the brand identity development of any business. They are the basis of a corporate identity and must be handled with extreme care and contemplation. Each and every aspect of the logo is decisive in making the brand outstanding and exclusive. Hallmark of famous brands are based on fonts. Some examples include Virgin, Disney and Coca-Cola.
So what should be the feature of fonts in a successful logo design? Although each and every element of logos is critical to success, but font is the cornerstone of a memorable and effect brand identity. Following are 4 features of fonts that make a successful logo design:
1. Scalable:
The first feature that you will need to look out for it that your fonts should be easily scalable. You need to decide on fonts that will look good in all sizes and shapes. Since your brand will be displayed on all types of marketing props, you need to make sure that your font is compatible on all advertising mediums.
2. Readable:
The next big thing that you need to focus on is the readability of your fonts. If you employ fonts that are not clear and ambiguous, then your customers will be unable to recognize who you are and what your business has to offer to them.
3. Resonant:
Another important feature of effective fonts is that they need to be resonant and responsive to your business nature. You must use appropriate fonts that depict the nature and solemnity of your business. If you are a corporate entity, casual fonts will make your identity look bad and amateur.
4. Attractive:
This is one feature that you can never overlook while selection of fonts in logo designs. Attractiveness of fonts is critical to effectiveness of a logo design. This is because an alluring and unique font or typeset will catch the attention of your audience and make an impact on them.