The 5 Elements of a MLM Marketing System
In Multi-Level Marketing the failure rate is very high; there are a number of reasons for this
. However, you want to look at those who are successful in Mult-Level Marketing and figure out how are they able to succeed. When you do this you will notice that the people who are succeeding in Multi-Level Marketing have 5 elements that are a must in a marketing system if you are going to have a successful network marketing business.
The very 1st thing is you must have is a web site and capture pages (capture pages are sometimes called squeeze pages) that promotes you and not your company. YOUR story, pictures, videos, should be on this website. It should be all about you. . This allows your visitors to start a relationship with you.
This is impossible if you are using a website that your company gave you. If you are promoting a replicated website from your company, you will be disappointed. You must remember people do business with people that they trust.
Capture pages are going to help you build YOUR list, the second element needed. A list has names, phone numbers, and e-mails. You can then contact these people on your list. The people on your list are also you leads.
You must be able to contact these prospects and keep in touch with them automatically. This is why you will want to use an auto-responder. What you are doing is building a relationship with them. You must build a relationship with those on your list before you can monetize your list.
A short phone call can help. If you do call, remember that you are not selling anything. Your main objection is to gain information about what difficulties the person is facing with their marketing. This will allow you to propose them a solution with your marketing system. This does not have to be a long call, 20 minutes at the most.
3rd, you need a efficient sales funnel where you can advertise additional income streams. These streams can be valuable tools, resources, and educational products that you will receive a commission on, but they will also help your prospect achieve their goals. These streams should also be on auto pilot.
This is what some call a funded proposal. Unfortunately, most you will come in contact with will have absolutely NO interest in your MLM. If you realize this, it is ok, and you can still make money from those who say no to your business opportunity. This is critical and will help you pay for some of your advertisements.
4th, you must have a training platform and a duplicable marketing system. This is leverage. As you get new distributors into your down line, you must have a way to train them. You do not have time to hold their hands and take them through all the training they will need to be profitable.
The duplicable marketing system will help your new distributors set up their website, capture pages, and e-mail auto-responders. They need to be able to get plugged in and have the system up and running within a couple of hours and marketing. This will allow your distributor to make money fast. This will increase your retention and your bottom line.
The final thing is you need to have a natural and automated way of getting your MLM opportunity in front of your prospects. This is on the back end, not the front end, it is very important to take notice of this. When you show this to your prospect, and you will have already built a relationship with them.
The 5 Elements of a MLM Marketing System
By: David Johnson
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