The 5 Unique Ways A Destination Marketer Can Attract More Visitors To Your Site

You know your company needs a site to be more accessible to your target market

, but do you get the traffic or the sales from it?

There are five ways a destination marketer can help your travel/tourism company boost the effectiveness of your destination marketing online, concentrating on the visibility of your site and conversion of visitors into customers. These tips will attract more visitors to your site which may help you increase your bottom line.

Since boosting the popularity and visibility of your website is what youre looking for, some expertise related to the internet is necessary. This is what an internet-savvy destination marketer will do for you:

1. Research the internet and find out whats hot and trending on social media sites and blogs. By cluing in on popular topics regarding your destination and talking about these topics on your blog, facebook, twitter, or other platform, youll get more visitors because more people will be interested in those topics.

2. Start conversations with people who are popular in the tourism/travel industry, and preferably who are not already representing another company or competitor - although even if they are, the savvy destination marketer will see how far they can take the conversation. Your company will get seen in higher ranking sites and may be promoted in other circles.

3. Monitor sites that frequently send visitors your way. These sites can give you important insight into your target market, and allow you to place ads in more effective places as well as use language that speaks volumes to viewers.

4. Peruse the internet looking for sites that can complement yours. These sites may offer advertising space, in the form of banners or even articles mentioning your company. Destination marketers know the business and the companies out there operating, so theyll be able to obtain this kind of information faster than you (and anyway, you have a business to run, so you might not have the time to spare!).

5. Monitor which ads do well, and which dont.

These five things are just a few of the many things a destination marketer will do to help your companys website become more visible to the right people. Visit http://taitcollins.com/services/destination-marketing-representation.php to find out other ways they can help.

by: Cole Seymour

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