The Abcs Of Commercial Awning Advantages
Commercial awnings can breathe life into any local business
, no matter a small caf or a large retail establishment. While the construction of such an awning requires fine attention to detail, structurally sound components and professional dedication, understanding the basic benefits of commercial awnings is as easy as the ABCs.
A commercial awning can be one of the most important assets for any business. Its a bold statement; however, business awnings have the power to enhance your local visibility, brand your business in the local community and among the residents within the community, and help you save on rising energy costs in an environmentally-friendly way. From backlit awnings to metal awnings, subtle symbols to bold brand logos and subdued shades to decadent designs, the features of commercial awnings blend together to create an enticing, enhancing and eco-savvy experience for owners and clients alike. What other business assets can you say that about?
So, if this statement didnt convince you that
commercial awnings are the smart choice for your business, take some notes on the following in-depth look at the benefits for your business:
Aesthetic Appeal:
Creating a fresh style and design for your business keeps frequent clientele coming back, while drawing in new patrons, who may just be passing by. Commercial awnings can add an air of sophistication to an otherwise drab lineup of buildings on the neighborhoods main thoroughfare. Whereas long ago, awnings were limited in their color and style, todays awnings come in a wide variety of appealing colors, patterns, and fabric selections, providing bursts of vibrant charm along Main Street.
Backlit awnings, with their bright and energetic flair, work through the night acting as an eye catching diamond in the rough. The added lighting provides a luster that adds contrast to a quiet coffee shop and complements the towns most popular pub. For a modern vibe with high levels of class and sophistication, metal awnings stand as sleek monuments to the business. Add in a blend of custom patterns, lettering, colors and design, and your business dcor will truly enhance its curb appeal.
Branding Benefits:
Hand-in-hand with an aesthetic appeal is business branding, taking those vast palettes and design options and introducing your companys color and logo. Company colors, alluring emblems and fitting fonts enhance the ability to market. Guests to the business will notice the awning when entering the establishment; however, the awnings visibility also acts as an advertisement for products and services. Instead of passing by the shop or restaurant while wondering what is inside, the awning lets individuals know what the business has to offer. As a result, more people are drawn in. A once hidden eatery can be transformed with an awning emblazoned with your logo and into a welcoming, outdoor dining space that hungry folks spot from down the block.
Once an insignia is raised above street level on an awning, potential clientele can spot your logo from a distance, but they will also immediately connect the carefully crafted symbol with the business. Even after they leave the store, the logo stays in their minds. Accurately and artistically blended colors and patterns act as an enchanting call to enter and remember.
Cutting Costs:
Increasing aesthetic beauty and decreasing energy spending go hand-in-hand when it comes to commercial awnings. According to the Professional Awning Manufacturers Association website (http://www.awninginfo.com/commercial_awning_saveenergy.html), Solar radiation through glass is responsible for approximately 20 percent of the loan on an air conditioner. Therefore, during hot summer days, an awning that stops the sunrays from entering the facility simultaneously works to reduce the electric bill.
PAMA also reminds business owners of studies conducted by the American Society of Heating and Air Conditioning Engineers in which researchers discovered that when the sun shines directly on southern facing windows, a fabric awning reduces heat gain by 55 to 65 percent. For western exposure, the reduction in heat gain is 72 to 77 percent. On the other side of the coin, retracting an awning during the icy days of winter lets sunshine into the office, thereby lowering heating costs. Awnings can also assist business owners in receiving the Leadership in Energy and Environment Design (LEED) certification. Having some control over the powerful sun rays is not the only way that awnings help business owners to save money. Sun rays cause fading on furniture, floors and carpets, so awnings work to prevent some of those issues too.
Working with a professional to create a custom awning for your establishment opens the door to a range of possibilities in colors, textures, styles and more. Regardless of the chosen route, however, commercial awnings promise all-encompassing advantages that add beauty and luster, while keeping the economic and promotional angles of the business in mind at all times.
by: Michael Richman
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