The Adobe Road Show In Delhi
Adobe propels the Indian market with the launch of CS6 Adobe
Systems has given a major thrust to the Indian market, with the recent launch of
its Adobe InDesign Creative Suite(CS) 6. The company has taken significant moves
to expand its market penetration, which is centric to the local market. For the
first time, it has launched an online store for the home users and announced
support for 10 Indian languages in the new version. It has also initiated three
cities road show for the end users connect. Moreover, the company has identified
specialized partners for video and educational verticals.
The Adobe road show in Delhi saw an attendance of 900 end users of Adobe.
Srihari Palangala, Country Marketing Manager, Adobe Systems
India
said, Post the launch of CS6, we have started our outreach program through
road show and channel enablement where our APAC and Indian evangelist are
imparting knowledge to our users and partners in top A-class cities. For the
tier - 2 and 3 cities we are taking online and social media route to reach out
to our partners. We are also carrying out training and certification for our
registered and managed partners.
Subsequently the company has planned to conduct road shows in Chennai, Hyderabad
and Ahmedabad in early September. With the inclusion of 10 Indian languages
Hindi, Marathi, Gujarati, Tamil, Punjabi, Bengali, Telugu, Oriya, Malayalam and
Kannada the company is looking to capture the regional print and publishing
industry. Their latest launch is a stepping stone towards achieving that
objective.
Another important step being taken by the company is its onlinestore (http://shop.adobe.com/in)
for the Indian market. An individual can easily buy Adobe suites of products
with billing in INR. When asked whether that will conflict its channel,
Palangala said, We dont see any overlapping and conflict. Having said that,
we have been getting request from a single user to make our products available
through online. Hence, we dont see any major bulk buying happening from this
portal. It will provide an additional mean to our users to get our products.
On the channel front, the company is scouting for specialized partners for
education and video segment. Under the newly launched Adobe Partner Connect
(APC) program, we have identified two fast growing verticals education and
video. By having specialized partners on board we wanted to increase our focus
on the video and broadcast industry. Even our new version has made enhancement
which can be useful for any video and broadcast professional to work
efficiently, said Palangala.
From the product migration point of view, the company has announced that it will
support upgrades to only two versions Adobe CS5 and 5.5.
by: Amit Kumar
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