The Advantages Of A Display Rental

If you've decided to go on the trade show circuit to get more exposure for your business

, finding a good display rental is usually a crucial part of the equation. Your salesmanship skills are important, but first you have to get people close enough and interested enough to listen to you, and that's where your trade show display rental comes in. When you choose the right dealer and the right kinds of booths, you can see a significant boom to your business.

Why Rent?

Some people might think that simply buying your own booth instead of using a display rental might be more cost effective, but when you really think it through, that might not necessarily be the case. One way that businesses grow and thrive is by adapting to the changing needs of consumers, and for that reason, the booth you bought two years ago may not be right for the presentation you want to make this year. When you rent, you can easily trade up or across to something more suitable each time you have new or different presentation ideas.

Choosing the Right Company

One thing that you want to do is establish a good business relationship with a reputable display rental company. Doing the right research at the beginning can help you to have a satisfying experience whenever you need to rent a booth. When you have a good working relationship with your dealer, they get to know your needs, and can start keeping you in mind when they have something new that could work well for you. And long-term contracts can often save you money.

Is it Ever Time to Buy?

There are obvious advantages to using a display rental, but is there ever a time when it makes sense to buy your own exhibit booth? Yes, there are reasons to buy your exhibit. If your core messaging doesn't significantly change over time, then buying could make sense. Also, if you exhibit more than 3 times per year, it makes financial sense to purchase. You can always change certain details of an exhibit booth that you own. When you start out renting, it doesn't hurt to evaluate your situation now and then to see if buying could be a viable alternative.

A display rental has definite advantages, as does forming a good working relationship with a dealer. When you're confident about what you're using for your exhibit, your trade show experiences have a better possibility of being lucrative and worthwhile.

by: Abigail Aaronson

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