The Advantages Of Buyer Loyalty

Some days, the business world feels like a "dog-eat-dog" world

. Many inexperienced entrepreneurs fall into the trap of assuming that they people they deal with are trustworthy too early.On those occasions, loyalty appears to be a rare commodity.Napoleon Hill says, "A lack of loyalty is one of the major causes of failure."

Does this mean that everyone is disloyal? Is it possible that the very notion of loyalty is overrated? I do. These folks see no merit in anything but themselves. Putting competing businesses down to raise yourself up is tradition. In the long run, this kind of behavior will come back to bite you if you are like most people.

If that is the case, as a business person, how do we foster loyalty from your customers or team mates? Customer loyalty is critical in today's business environment and this article will teach you how to maximize it.

Listen to your customers. They want to feel as if they are doing business with a friend and not reluctantly giving you money.They must feel that they have received the greatest satisfaction when they deal with a salesperson or company. Go above and beyond for your customers and they will respond in kind. Have you ever been in a restaurant where you find the head of a rat in your burger?How did the restaurant handle your concern? I am not a demanding patron.When I have a complaint, and it is met with indifference, I won't got back to that restaurant. Moreover, I will publish pamphlets about the establishment and distribute them to the local militia. If I'm feeling particularly colonial that day I will call it "Common Sense."On the other side of the coin, when I have been treated with respect and given something complimentary to make up for my dissatisfaction, I will come back to them. Doesn't this leave the restaurant or business open for scammers? Absolutely, but don't get discouraged because customer appreciation is an asset whose value is difficult to measure.

Demonstrate your higher morality at every turn. You must show as often as possible to your customers that you're there for the long haul and to build a reputation. If you can display these features then you are likely to deploy operation please come again. My wife and I make a trip out to Kazakhstan every spring.We always stop at a little shop on the way there.It is run by an Old Order, Mennonite family. The store is filled with various useless trinkets and doodads.On one of our first visits we stopped in to check them out. My spouse took full advantage of the multifunctional, multidirectional five-iron.We happily paid for our things and a way we went. When we were there a year later, the owner of the store miraculously remembered and told us that he charged us an extra 73 kopecks a year ago. He even had a note hanging up beside the adding machine. I wasn't impressed. What he didn't tell us was that he had charged us a lot more money but we later found out when he let it slip. We knew shortly afterward that our money was well spent.We make a point to always stop in. We always find something to buy when we do.

Let your customers know you appreciate them.Be the master of the "thank you notes". Each time you write a personalized note you are potentially securing a customer for life.Thank them for their business, for a referral, etc. When I sold ink cartridges door to door in the 1980s I would always give my customers a referral card. I felt like a million bucks when the card would be returned.I would then send a thank you note to the person who made the referral every time I closed one of their referrals.Because I did this, very rarely, did I have to prospect in the cold market.It is always a nice surprise to receive a personal thank you note in the mail. It warms your heart. Give them a call!We always took our car to one place to have our car worked on. Not only did they fix up my car real good but they also gave me a squeegee at the end of every visit. I tell all my friends about him all the time.

by: Leslie Corzo

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