The Advantages Of Creating Information Products
Unlike traditional business, when it comes to selling information products
, you have the advantage of lowering costs as well as limiting your workload.
For example, with information products you never have to worry about inventory, as your digital product will always be available for instant purchase. In addition, you dont have to worry about shipping costs, packaging, or setting up a physical business location as your website serves as your main storefront.
There are many other benefits to building your online business on the backbone of information products, including the fact that you can develop your first product yourself, minimizing costs associated with outsourcing, or hiring employees.
In fact, you can create your first information product within just a few days, and develop a sales process to accept payment and automatically deliver your product each time a sale is made.
Choosing Your Products Focus & Topic
The first step in developing an information product is in choosing the topic and overall focus. To do this successfully, you will want to evaluate your niche market and determine what is currently selling and how you can take a different approach to deliver increased value to your customer base.
When it comes to market evaluation, the easiest way to test the viability of an information product is to browse through info product marketplaces, and investigate what types of products are in demand, and selling successfully.
The largest digital marketplace online is found at www.ClickBank.com where you can instantly search for existing products that are relevant to your niche market. Then, take your research a step further, by reviewing the different products as well as the merchants sales page to identify whether they are catering to a specific segment of your niche, and how you can improve upon existing material.
Its important to have a USP (Unique Selling Proposition) when creating information products so that you can produce a quality product that is different from what is already on the market.
The best selling information products always offer distinct value, such as by presenting information in a new way, taking a new route or angle, or in improving the comprehensibility of existing products and offering clarity in areas where potential customers may struggle.
Choosing Your Information Products Format
As I mentioned in the introduction segment of this report, the format of your digital product will depend on your markets demand and overall preference.
You will want to survey existing products to determine the methods of distribution they are using, so that you can include those delivery options with your own offer.
Consider including:
PDF formats, readable on every operating system
Audio Files
Transcripts
Video Tutorials
Companion Handbooks
Reports
Not only will you be able to increase the perceived value of your information products by offering multiple format options, but you will reach out to your entire customer base, by catering to different preferences.
Creating Your Information Product
Not everyone is born a gifted writer, and if you struggle to write a few lines of text, you might want to consider outsourcing your information product to qualified freelance writers. You can place an advertisement for your project on any of the following marketplaces:
www.Elance.com
www.Scriptlance.com
www.Guru.com
Another affordable and easy way to develop your information products without paying the high costs associated with hiring freelancers is by purchasing custom reports and then melding them together to form a complete and comprehensive ebook.
You can do the same thing with articles, by collecting quality articles from private label distributors and compiling them into seamless ebook products.
by: Frank Breinling
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