The Advantages Of Group Sms
Products and services can be established in two ways; via direct or indirect marketing
. Direct marketing is accomplished through phone calls, door to door campaigning and email, whereas newspaper, television, hoardings are some of the indirect marketing methods. Each of these has their own pros and cons.
But there is yet another avenue which has all the features of the above mentioned platforms, all clubbed into one, and called "
Bulk SMS". It is a direct marketing tool which is quick, affordable and reliable. Unlike phone calls and emails which are considered a nuisance, an SMS is happily received by mobile phone subscribers.
Other forms of marketing are expensive, geographically limited and their success cannot be measured. However, mass messaging is not bound by location and the success of SMS marketing campaign can actually be measured.
So what is Bulk or mass messaging?
In a nutshell it is a way of sending a common text Ad to thousands of mobile phone subscribers around the country or even internationally. Sending these text based advertisements is cheap and effective, because more than 90% of the recipients read them. SMS has that inherent attraction. It is one of the rare marketing platforms, which provides the best ROI or return on investment.
Mobile marketing is an innovative and trendy marketing tool which is also used for quick communication. A decade ago no anticipated that SMS would one day become the king of digital marketing. The fact is, today, this unassuming feature of a mobile device along with its various subsets have caught the fancy of every marketer. One of the subsets of mass SMS is, group SMS.
Group SMS allows marketers to create a group, based on several filtered criteria such as gender, age, location and even relationships. This group could be family, friends, customers, clients or suppliers. The idea of forming groups is to target the message only to certain members. Mass messaging is typically initiated with the help of online or desktop applications. Even a mobile phone has the feature to create groups to segregate contacts.
Sending SMS to a group saves money and also allows marketers to target potential customers who will react positively and opt for their products or services.
Mass messaging software is provided by SMS gateway providers who are the link between the marketers and the network operators.
These providers also offer a great business opportunity to aspiring entrepreneurs, called
SMS Reseller. As a reseller you need to establish business by selling SMS credits. The job of the reseller is to find potential end users, provide them the required web based software or application and of course SMS credits.
The providers on their part essentially offer technical support to the end users, give a customized web presence to resellers with their own logo and name which allows them to maintain client accounts and generate reports. Resellers can sell credits to consumers, fellow resellers etc. Providers typically do not interfere with a reseller's clients.
If you want to setup a business which does not require huge investment and infrastructure, opt for reseller program.
by: Srinivas Sakhare
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