The Advantages Of Having A Web Content Management System

Imagine having a website full of outdated content

, with no central system for finding the old stuff and getting rid of it and no way of tracking what new stuff has been added in its place. Sound familiar? It should thats the story for most businesses whose website has grown from a non CMS (or web content management system) base.

Modern websites are very often run by a CMS, which allows users to keep track of all content, both on and offline. The content management system does exactly what it says on the tin it acts as a central management system, which means you can keep track of whats online and whats offline at any given time.

In simple terms of site management, a web content management system makes running your companys web presence easier and cheaper. You dont have to pay a third party to manage the content that goes up and comes down with some simple training, any existing employee of your business can do it himself or herself. And you can retain control of time specific uploads like promotions or newsletters.

From a wider point of view, the web content management system is an ideal SEO partner. When you use a recognised CMS tool like WordPress (a lot of website development and design companies will build WordPress sites for you precisely because of this), you get the twin values of ease of use and built in SEO capabilities. A WordPress site is programmed to automatically alert search engine spiders of changes and new content: so every time you upload something fresh, the search engines will come and index you.

If you upload enough fresh content with enough regularity, the search engine spiders will develop a habit of regularly checking your pages whether or not your web content management system has advised them that there is something new to look at. That habit is developed because the WordPress site you are using has been sending those notifications. Once the spiders realise that your upload activity is frequent, they log you as worth keeping a permanent eye on.

Every CMS solution is different, of course, just as every brand is different. It may make sense to have a completely WordPress driven site: or you may find that a combination of WordPress as the web content management system, with something bespoke to address your specific company requirements, is the ideal answer. There is, after all, a lot of information that your system could need in order to fulfill web orders, quite a bit of which shouldnt be displayed on your site (like discount rates). In this case, your ideal solution is a web CMS melded with an inter-office system capable of automating discounts and mark-ups.

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