The Advantages Of Having An Iphone/android App Of Your Business

Mobile computing has become a necessity nowadays

. People are always on the move, thus highlighting the importance of mobile devices that enable internet-surfing on-the-go. Netbooks used to provide this type of convenience to people who were used to bringing heavier laptop computers. However, as time passed by, the bulkiness of even the lightest netbook still proved to be inconvenient for some. People are clamoring for a device that gives them the power of a netbook, minus the size and weight. They want something more convenient than the most convenient solution present at that time; hence, came the era of smartphones and tablet computers.

Tablets and smartphones are unarguably lightyears away from netbooks in terms of mobility. But was this enough to topple the netbook? What would be the use of a light and mobile device if it lacks the power and features of a netbook? But as we all know today, smartphones and tablets such as the iPad seem to pack the same power that a conventional netbook has. These new devices may not totally be as powerful as the netbook specs-wise, but they are still capable of doing the same tasks done by netbooks.

As a result, statistics for the past years showed a decline on the sales of netbooks and an increase on sales of tablets and smartphones. It would be safe to assume that the iPads and iPhones are now the preferred choice of people who want to experience total mobile computing. With the popularity of iOS and Android devices also come the increase in demand for applications compatible to these devices. This is where the importance of mobile apps development is highlighted.

By observing this trend, we can assume that an opportunity for businesses is created by this phenomenon. Businesses should recognize that tablet computers and smartphones are new channels that can be utilized to advertise and market a product. A product's website no longer cuts it when there's a clear opportunity to create a mobile-friendly version that will enable more audience to visit you online. Online retailers will are the first ones who should adapt to the age of mobile computing. Making it easier for your subscribers and members to purchase a product through an iOS or Android application is certainly a plus. This can translate to increased sales later on if android apps development is extra helpful. Word-of-mouth advertising is very powerful today especially with the popularity of social networking sites. A recommendation or good review from a satisfied customer can multiply exponentially when it goes viral. This will result to an increased download of your application and may potentially lead to more sales eventually.

Having an application for your business also means free advertising. When someone installs a brand's mobile app, he/she unintentionally sees the logo of the said brand every time he/she uses his/her phone. There's nothing more powerful than constant visibility. This theory may look trivial to most people but no one can deny that there is something beneficial in having your brand repeatedly seen by customers.

These are just some of the advantages of having mobile application development for your business. There's certainly no harm in seizing the opportunity presented by the proliferation of Android app development and iOS-powered devices in the market.

by: Cameron J Francis

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