The Alfa Romeo Red 11 Event

The Alfa Romeo Red 11 Event

The Alfa Romeo Red 11 Event

Alfa Romeo launched The Red 11 Event on the 17th of February for 11 days; it ran until the 27th of February. Alfa Romeo dealerships enjoyed a very busy 11 days! If you were looking to buy Alfa Romeo in Kent then that was the best time to buy.

The number 11 was chosen as it has some history and relevance with the Italian brand, Alfa Romeo won the famous Mille Miglia endurance race 11 times. The idea behind the 11 day event was to give customers the opportunity to get into the driving seat of the latest Alfa Romeo models, including the executive Alfa Romeo 159, all-new Alfa Romeo Giulietta and sporty compact Alfa Romeo MiTo.The number 11 was chosen as it has some history and relevance with the Italian brand, Alfa Romeo won the famous Mille Miglia endurance race 11 times. The idea behind the 11 day event was to give customers the opportunity to get into the driving seat of the latest Alfa Romeo models, including the executive Alfa Romeo 159, all-new Alfa Romeo Giulietta and sporty compact Alfa Romeo MiTo.

Visitors who ordered a new Alfa Romeo during the promotion event received an additional bonus of a free 'Alfa lifestyle' inspired reward. These include, for the sporty individual, a stylish Alfa Romeo mountain bike, chic Mr and Mrs Smith boutique hotel vouchers for the passionate driver, an iPod Touch for the technology minded individual, and of course for the petrol-head, an Alfa Romeo driving experience designed to demonstrate the racing DNA that's present in every Alfa Romeo car.an iPod Touch for the technology minded individual, and of course for the petrol-head, an Alfa Romeo driving experience designed to demonstrate the racing DNA that's present in every Alfa Romeo car.

Head of Brand at Alfa Romeo UK, Damien Dally said, "The Red 11 Event aims to communicate the Alfa Romeo brand to both new and existing customers. It's an open-arms invitation to meet us, talk to us and to see what we have to offer, as well as a fantastic way to meet like-minded people. Alfa Romeo values customers, and by incentivising orders over the event period we are sustaining our standing as a premium brand that rewards its customers with products that appeal to their lifestyles."

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