The Antidote To SEO Anxiety Disorder
The Antidote To SEO Anxiety Disorder
The Antidote To SEO Anxiety Disorder
When businesses are building their presence online, Search Engine Optimisation can be like that nasty little condition that you keep ignoring and refusing to go to the doctor's to get help with. "It's too complicated" "What if I can't fix it" "I might need specialists to advise me", you say as you scratch away at the itch. There's a whole host of excuses to not look into getting yourself sorted out online which comes under a simple condition, I call Search Engine Optimisation Anxiety Disorder.
I'm an expert on the subject. I'm like the person who picks up the leaflets about the problem in the surgery. I read the articles in the magazines, do a few searches onlines, all the time thinking I'll sort it out sometime. I will...
So if you have been there, this is for you. Let's take this one step at a time...
Problem solving begins with thinking about what the thing is and how the future will look when you are in the peak of health right? OK.. So let's do it... OK, well, Search Engine Optimisation is a traffic strategy for achieving higher ranking on the search engines: Google, Yahoo, MSN Let's look at the
In terms of BENEFITS of learning Search Engine Optimisation, one of the great benefits is that it not only complements any Adwords campaigns you may have started, but the main advantage over this marketing strategy is that it is free. In that sense it also complements any free online marketing strategies you are doing... Chances are you are already doing some of the healthy lead generation you need to do if you are marketing already online.
So, Search Engine Optimisation requires a shift of focus from marketers online; it is somewhat technical and people can be put off by that, but it is not too difficult to learn. And no pain, no gain', right?
Other Benefits of SEO Strategy:
Free highly targeted, quality traffic to your website
Attracts ongoing leads and customers because it is hard to be knocked out of your position by competitors who also suffer from Search Engine Optimisation Anxiety Disorder. So consistent ranking can be achieved through Search Engine Optimisation
Increases chances of getting your share of the huge online profits to be had in potential traffic available online
Difficult for competition to compete with you, because people cannot be bothered to learn something outside their comfort zone (unlike paid advertisements, where competition is hotting up all the time).
Don't get me wrong, Adwords i.e. sponsored ads should be part of your marketing strategy too, especially if you have made a significant financial investment in your online business, because of the returns. The organic search content is, of course, free. Consider, this like paying for herbal remedies or aromatherapy, whilst also increasing exercise and changing your diet to get healthier!
If you know anything about how people search websites, eyeball chart' based research shows that clicks are concentrated on particular areas of web-pages; for instance, with a Google search page i.e.the viewers attention is in the top left predominantly, so to get yourself ranked highly in organic search, gives you a higher chance of achieving a better CLICK THROUGH RATE. This is the lion's share of profits for the determined Search Engine Optimisation fit web-site owner.
Some folk may think that focussing on one fitness' strategy is better than another, but online marketers need to be taking a more holistic' and integrated approach. Remember at all times, we are constantly joining up the dots and finding new ways to treat' our symptoms of weaker lead generation for instance. So, whilst, not excluding paying for lead health, here's some FREE food for thought.
Comparison on Search Engine Optimisation vs. AdWords (Pay Per Click)
Pay Per Click V SEO
Costs V Free
$0.03 - $10 per click V. Rank for high value keywords
Ongoing maintenance i.e. if Google or search engine changes the rules or competitors knock you out by paying more if they are as popular and relevant as you. V. Difficult for others to overtake your position
Instant traffic V. Passive on-going traffic
Forces you to optimise for conversions V. Generally more traffic through organic searches than Pay Per Click
Rank for high value key words; Ferny Cebalos and Raymond Fong of Search Engine Optimisation Networker suggest that there could be up to twenty times more income if you get top two rankings (In Pay Per Click advertisements you can only have one postion). i.e. you can achieve 20x times more $'s per click.
If you currently do Pay Per Click, all well and good; this is WAR on your competitors for high placment! You are battling with competitors who want those eyeballs and you need to be using every piece of arsenal available to you to stay at the top of search engine results, so keep doing it; it's also good way to hone your key words by split testing and tweaking to test CTR. Once you have Converting Money Keywords, Search Engine Optimisation should be your next goal. Get free traffic for KWs that convert; maximise your exposure. This buffers you against any potential Google slap due to diversification of exposure. The slap only applies to advertising generally.
Search Engine Optimisation Anxiety Disorder and Antidote
"TAKES A LONG TIME".There are in fact short term strategies which require minimal research. It is possible to set up a new web-site fairly quickly, create a surge in sales and build an instant downline using various strategies together.
That being said, there are strategies for long term. These will enable you to takeover competitive markets. This lead generation strategy involves research on Key Words and your niche market. You need to be careful how you organise content on website; you need a lot of links from other websites.
"TOO TECHNICAL". Yes it is somewhat technical, however, if you can build a website, you can do Search Engine Optimisation . Jargon is one of the common off-putters for online marketers; it makes Search Engine Optimisation intimidating. Grassing fundamentals is not so hard however. But here's an exercise to start with. Learn how Google works, what Google likes, e.g.: popularity, RELEVANCE. Take steps to implement these principles into the practical nuts and bolts of your site e.g. Copywriting and structure of articles, sales-letters, lead-capture pages.
3 Keys To The Search Engine Optimisation Medicine Cabinet:
KEY WORDS : research what words are being searched for and what your competitors are doing. Learn about the technicalities of key word usage: density, sites currently optimised, similes, etc . The important thing to grasp is that key words searched on Gives Away Intent (prospect mindset). You must get in sync with the mind of your target market. Know what words they will key in and use them.
Content of your website: KEY WORDS in:title tags, descriptions, meta descriptions and content, website organisation
Links form other websites. use relevant Anchor Text, again involving key words
As the subject of key words is a whole topic in itself, I'll go into this in more depth on my web-site. Meantime, understand this, learning this subject is not SO difficult. It's like any other skills, you pay attention to the results it will get you by dealing with it, sooner rather than later, or ignore it an haemmorrage leads...
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