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The Art of Influencing Consumer Behavior

The Art of Influencing Consumer Behavior

The Art of Influencing Consumer Behavior

It is important to think of celebrities and public figures when thinking about ways to influence your target audience. And I'm not talking about celebrity endorsements, either. I am referring to the appeal influential people have on Internet users. Ask yourself why people are crazy aboutCharlie Sheen right now? Is he a great role model? Absolutely not. But does he have a large number of people online following his rambling tweets onTwitter? He most certainly does. Although some call his behavior that of a "manic" person, he has gained an astonishingly large fan base through his Twitter page and viral videos. It is like the saying "No PR is bad PR". Advertisers are probably in awe of the number of people Charlie Sheen manages to keep glued to his page. It doesn't necessarily matter what you are selling. If someone influential is ranting about your product in a good way, it is likely that their followers will like it too.

Marketers should take the time to research influential people to understand what it is they are doing that is appealing to large groups of online users. This is what social influence is all about. If you are unaware of what people like and what they are talking about, it will be more difficult to approach them effectively. You really need to get to know your target audience and their likes and dislikes, in order to keep their attention. Find out why they like a certain celebrity or public figure. What does that person mean to them and why do they like them? These types of questions are very important because they will help you appeal to them too. It is going to take take a bit of research and time to become the best online marketing guru. Because the Internet is free, more companies are beginning to use it as a way to expose their brands and products. It no longer comes down to whether you are McDonald's or the small hole-in-the-wall diner across the street. It all comes down to who what you know about who you know.

Another way to stay on top of the game is by creating something different for your customers to experience. You can keep them entertained with interactive games or let your audience in on the fun of creating your commercial for you through a nationwide contest. Don't think of yourself of as just another business, or that is what you will be perceive as. Think of yourself as an online personality. This is the secret to influencing consumer behavior. Consumers go online to interact with friend, so don't expect them to spend their time looking for you. You will need to look for them and capture their attention.
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