When storytelling, it is important you have the story you are telling memorized
. Nothing hinders great storytelling more than reading off a piece of paper. The most effective communication, in this case, calls for telling it from the heart. In this way, you can embellish certain aspects of the story, use hand and facial gestures, and other tools for making the story come alive. It is also important to make eye contact with your audience in order to make each person listening to your story feel like it is being told especially for them. It is also important to make sure your story is not needlessly long and keeps your audience interested and engaged.