The Basics Of Marketing With Business Cards Part 1

That small piece of paper youre holding right now may be small but it sure packs a lot of punch when it comes to having a successful business

. What am I talking about? Im talking about your business cards the business card printing that you have planned for, put a lot of effort and time to design, and tried to hand out to everybody you meet. These small cards are your weapon when you go to a meeting and trade shows. They are your artillery to make an introduction.

However, not everyone can make their business card printing work the way theyre supposed to. Although many knew about a business cards importance, still too many business owners too often make a lot of errors that contribute to the failure of this particular marketing tool. As a marketer and business owner, you have to realize the power that a business card can give you in terms of making your business a success.

So how do you create a strong marketing tool in your print business card? By keeping in mind these essentials in business card printing:

Make sure you have all the details. One fatal error that many business owners and marketers commit is that they often forget to put some important information in their business card. At the minimum, your cards should have at least this basic information: your company name and logo, your name, title, a direct phone number, fax number, mobile number, address and email address. With this very basic information, you are providing your target clients with the easiest and fastest way for them to get to know you and get in touch with you.

Consider the correct fonts. Fonts are designed not only to provide aesthetics on your layout; but more importantly, it makes your information legible and readable. As business cards have a much smaller space, they therefore do not allow for large fonts. This means then that the type of font you choose should be easy to discern even in its small font size.

Crosscheck your information. Proofread the details you put in your business card before you print them out. Make sure that every information is correct. You wouldnt want to lose a potential customer just because they cant reach you with the incorrect phone number or misspelled email address.

Choose the right colors and shades. Another way to make your business cards attractive is to provide color in your design. Dont be stuck with the same black-on-white that everybody is using for their business cards. Be different and be bold. Provide your cards with bright colors that would make your recipients be aware of you and your company.

So thats it for now. For the rest of the essentials to business card printing, well have another article on the topic.

by: Colleen Davis

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