The Benefits Of Building Powerful And Effective Email And Marketing Lists

To win big, you often have to start out small

To win big, you often have to start out small. Small opportunities will often lead you to great successes. The process of creating an email list leads to the potential for greater success and wealth, regardless of the business you are in.

The best way to get people to opt in is to offer some sort of free gift, which can be virtually anything, although whatever it is it must be of the highest quality. It is funny how quickly people are willing to give up their personal information, including their name and email address for a gift. However do not be too inquisitive. It's not usually necessary to ask for their physical address, telephone number, or even their surname. It is also very important that you reassure your potential customers that all of the personal information you do ask for will remain completely confidential and will NEVER be sold.

You should not have any links on your opt-in page (except for links to your privacy policy and other disclaimers) so your visitor is not distracted and freely offers their information.

Always provide an easily accessed 'contact me' page, to give potential subscribers an easy opportunity to ask you any questions they may have before they opt in. Always try to answer any questions you get as promptly as possible, preferably within 48 hours. This will help build a good reputation, which is of utmost importance.

NEVER buy a list. There are many places you can rent or buy mailing lists. Generally however, these lists do not work as well as collecting leads on your own. Sometimes buying a list causes problems. For example, many subscribers on these lists are people that never wanted their personal information sold, so they may end up resenting you for contacting them, and even report you for Spam.

However a mailing list is a must have if you want to create large-scale sales and realise significant profits on the Web. Typically the average customer will visit a website seven or more times before they buy something. As long as you give your customers a reason to revisit your site, they will. That is why you need a mailing list.

However your email; list must be full of TARGETED customers. Many new business owners are tempted by offers of 'guaranteed' traffic for a very low price. Now, these companies may send 100,000 or more visitors to your website, but you may not get a single subscriber or make a single sale. Why? Traffic is generated by pop up windows appearing on other websites. Your website is loaded into a pop up window. So, someone may be surfing the net and your website pops up below the site he is searching. This results in sending out your website to thousands of non targeted customers. The key to success in list building is creating a list of TARGETED customers.

One of the best ways to ensure that your email list is truly targeted is to make sure that you use an autoresponder company that has a "double opt in" policy. Why have people opt-in twice? Many marketers feel this process is mandatory to the success of a business owner. The double opt-in list confirms that someone entering his or her email address is genuinely interested in receiving your newsletter or other publication. The extra confirmation also verifies you have the correct email address, and not one that has been entered maliciously by someone other than the owner of the address, which may lead to you being accused of distributing Spam.

Once a targeted customer has opted in to your list, it is important to make him or her feel welcome. Follow up emails should be friendly and personalised. Not all future email should be advertisements for products. Say one in three, should simply contain informative information or offer a second or subsequent free gift. Try to make all of your opt ins feel as if they have joined a friendly 'club'.

by: Phil Ramage

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