The Benefits of Customer Loyalty Cards

The Benefits of Customer Loyalty Cards

The Benefits of Customer Loyalty Cards

If you are an owner of business, looking for opportunities to build your customer base and increase repeat trade, this article is for you. We will discuss the benefits of loyalty cards in your business sector. A loyalty card is very similar to a business card in size and look. The main difference is a loyalty card will have the addition of a benefit to reward the customers loyalty.

Customer loyalty describes thetendency of a customer tochooseone business or product over another. Loyalty cards are used in many business sectors from retail to food and drink. Loyalty cards can come in many forms including plastic type credit cards to the more commonly used paper loyalty card where the customer collects stamps.

In retail there is a90% participation in one or more loyalty schemes. Loyalty cards are an established feature of shopping in the UK these days. It is estimated 70% of sales revenue is linked to the use of a loyalty cards.

If you own a coffee shop loyalty cards can greatly benefit you. Every time your customer pulls out his or her loyalty card they are advertising your business to a potential nearby customer. But most importantly your loyalty card rewards well loyalty. You can see very often these days' coffee shops offering loyalty cards that reward you after you have bought so many sandwiches or various cups of coffee. This creates a bond between you and the customer and means they are more likely to avoid the competitor and eat from you until they get their free sandwich or coffee.

In the restaurant industry, customers can be encouraged to return again and again with offers such as buy 10 drinks get one free or collect 6 stamps to receive a free meal. These examples encourage the customer to be loyal to your restaurant. Loyalty is demonstrated by the actions of the customer; customers can be very satisfied and still not be loyal, so ensure you provide the perfect excuse for the customer to return.

Loyalty cards can also provide a great marketing tool for you to get a clear understanding of your customers. Collecting personal details such as the customers address or email on the reverse of a loyalty card is very simple yet clever. Customers are unlikely to give up personal information, however with the temptation of an offer many customers will provide their details.Its important to promote yourself using professionally printed loyalty cards that temp the customer to return again and again. Once you have collected the information on your customer you can get a clear understanding of who purchases from your business and use this for your future marketing activities.

The opportunity of advertising through the loyalty card and perhaps drawing in a few additional customers is very valuable, especially during quiet periods. As anyone in the pub and restaurant industry will know, Weekdays can be less productive than just one weekend evening. Knowing this, think of ways to encourage customers to visit during your quiet periods. Perhaps receive their loyalty offer on a weekday. Boost sales on those quiet nights and increase foot traffic through your door with incentives such as collect 6 stamps to receive a free pint, but provide the condition of 'offer can only be redeemed on weekdays Monday to Friday.

It is vital that you do everything possible to create customer loyalty and encourage them not only to return to your establishment but bring all their friends as well. Loyalty cards can assist you with this.

Customer loyalty cards have been hugely successful in gaining return trade.The rewards of loyalty cards in your business cannot be underestimated.

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