The Benefits of Learning SEO
The Benefits of Learning SEO
The Benefits of Learning SEO
We all must have come across the same question about Search Engine Optimization many a times - What is the best way to learn SEO? And a simple answer to this great question is that it all depends accordingly.
I started off a number of years ago, with a few ebooks. I thought I knew it all - started working on my own websites - and didn't get the kind of results I was expecting - in fact I got virtually no search engine traffic to begin with, and felt quite deflated. So I continued to learn & practise until I started to "get" it. I made a number of wrong turns, made mistake after mistake, I tried shortcuts & loop holes which lead me into dead ends, I read good info, bad info, and gradually I started to put the pieces together, finding out for myself what did & didn't work - and this is how I learned.
Furthermore, in your site design you need to think of simplicity as your driving force. You should have plenty of text that includes your niche's keywords and these should outweigh your html content every time. Also don't forget to check your pages against multiple browser types. What looks great in Internet Explorer doesn't always check out well in Mozilla and vice versa. I used to tell people to shoot for Explorer but there are so many Mozilla users that you need a site that holds up under both platforms. When your goal is to learn SEO don't forget the details!
When you are learning SEO, you will discover keywords and how to perform a keyword search. Keywords are a significant factor of search engine ranking. The reason for this is for indexing purposes. Every search engine indexes differently, but performs three of the same tasks; search the internet for keywords, index the keywords with corresponding addresses, and produce an instant list of addresses linked to specific keywords. Each search engine has programmed spiders that crawl amongst the pages and follows links creating a web like design; hence World Wide Web, spiders, crawling, and yes these are the actual names of the tools. No, there really is not a bunch of spiders in cyberspace crawling in and out of pages and magically jumping through links; those with arachnophobia rest assured. Back to reality, each spider has been designed to hold up to 300 connections, crawl 25 pages in a second, while generating 150 kb of data. The data that is generated are keywords, more specifically every significant word on the page and where the words are found.
Despite what the majority of the uneducated masses think, SEO is not exclusive to those who are computer geniuses. Far from it, because as long as you know how to operate a computer, that is use the Internet, do some word processing and using a keyboard and mouse, you are good to go. There are times where HTML knowledge can be handy, but it is not a requirement since there are easy ways bypass the HTML process. If you don't know what HTML means, don't sweat it, it's just a fancy acronym for the technical stuff. Stuff you can live without. Though admittedly, knowing HTML can make things easier, it is not crucial. You can enroll in an SEO course if you want to learn all the technical stuff involved, which is really simple to learn truth be told.
The more effective method, at least in my opinion, is through an SEO course. Admittedly it would cost you from a few dollars to even hundreds of dollars, depending on the quality of course and the reputation of the person who devised it. However, it is way more effective because everything is laid out for you. From how you should choose your keywords, to how you should optimize your webpage and how you should promote your site.
For example, you've managed to master the basics and are ready to plunge in the world of SEO, you do everything according to the book with some improvisation. After weeks, nothing happens. After a few months, still nothing. You start to wonder and see where you've done wrong. But as far as you can see, you did everything perfectly. So what is wrong? Time to consult an SEO expert.
The plain and simple answer is, yes, it is possible. There are hundreds of free resources out there that you can tap to find out what you need to get people to your website. Many of these free guides and tips are written by actual experts who have been in the business of optimizing online properties for years. There is thus no problem when it comes to the availability of relevant material.
This is when SEO comes into play. SEO is about developing your sites in order that search engines like google can rank it. SEO makes it possible for your site to be positioned higher in search results, which will help your online business to succeed as well as it will boost your earnings.
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