The Benefits of List Building

The Benefits of List Building

The Benefits of List Building

If you are in need of a strong online presence, whether selling or promoting a cause, you've probably heard heard of list building to drive traffic or sales. This strategy is generally done through what is known as a squeeze page, a small web site designed specifically and solely to obtain an email address. The address should then be directed to an email marketing company.

These companies will use what is known as double opt in. Once the address reaches them, which is almost instantly, the subscriber is sent an additional email which they must click a link in order to be officially subscribed.

By doing this, the subscriber has given permission for the e-mail marketing campaign to begin without the worry of being accused of spamming. This is a great feature and a must use technique for any e-mail campaign.

Another advantage of list building is trust. By sending out emails of value to subscribers on a regular basis, trust is gained. You want informative posts in your e-mail campaign so that the reader will be looking forward to more. Be sure to deliver everything you said you would in your squeeze page, and then some!

When you have an important announcement to make, you can send out a special bulletin to everyone on your list. It could be a change of date for an event, a cancellation or even a promotion of a product you are selling. These people have all subscribed because they are interested in what is being offered and will appreciate a special email as long as it's important or interesting to them.

Often times when promoting a product through an e-mail marketing campaign, a series of emails will arrive before the actual sales pitch. These emails should be informative, relating to the product that will be promoted in the near future. They could even talk about effective uses of the the product or tips and tricks. After a few emails the subscriber would then receive the actual sales pitch. By this time they know a little more about the product for sale and how to use it thanks to the prior emails. This is a great selling advantage!

As you can see, the benefits of list building are many. You can use this list as long as you want, potentially selling many products to the same list over an extended period of time.

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