The Best And Worst Email Marketers Know This Trick!

E-mail marketing is one of the most powerful Internet marketing techniques used today

. The only problem is that there is a delicate balance to make it work properly. Too much e-mail and you look like a spammer, too little and you are forgotten. Let us examine the best and worst e-mail marketer's tricks.

- I do not know you. A lot of times this is exactly what a subscriber to an Internet marketing e-mail list says when they receive e-mail from the list. The worst e-mail marketers use this as a cover whereas the best e-mail marketers know better and place their name on their landing pages and e-mails. Your subscribers will become much more loyal if you make sure you put your name on everything. Sometimes they do not even remember subscribing to the list when they receive your free report or e-book. All they think is they received a bunch of unwanted e-mail from some scam artist.

- Call them by name. Sometimes placing their name in the subject line or body of the e-mail works and sometimes it does not. Some people are savvy to the ability to place the first or last name of a subscriber into an autoresponder generated e-mail. So it is really up to you as to what works best for your list. Some people like the personalization and some do not. It is best to experiment with your list and split test e-mails to see which have better open rates.

- Avoid crazy punctuation. Avoid using excessive punctuation that looks crazy or out of place such as $$$, ***, or ???. The worst e-mail marketers seem to go overboard with these out of place punctuation marks to draw attention to certain parts of an e-mail message. Although sometimes used sparingly, multiple punctuation marks can be effective but do not go overboard with it. You should write e-mails to your list as if you were e-mailing a friend.

- E-mail overload. It is a delicate balance to find out how much e-mail is too much e-mail to any given list. You will have to experiment with how much is enough. The worst e-mail marketers seem to think if you overload someone with e-mail, they will finally give in and buy something from them. This usually does not work and they just unsubscribe from the list. The trick is to build a relationship with your list and once done, they do not mind you e-mailing them every day. So start slow, build a relationship and then consistently e-mail your list.

Remember too much e-mail, the subscriber gets mad and will unsubscribe, but too little e-mail and they forget who you are. E-mail marketing is a powerful and very lucrative Internet marketing method. Understanding the tricks of e-mail marketing can make all the difference between success and failure. Want to know more?

by: Tony Edwards

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