The Best Way For Regular Guys Like You And Me To Drive Targeted Traffic

If you want to have any kind of success online then you need to understand that content is king

. It doesn't matter whether you are writing blog posts, or sales pages, auto-responder messages or articles, well-written content will increase both your credibility and your sales conversion rates. Here are the basics to writing great content to get you started.

1. Add value

The most important thing you need to keep in mind when writing any kind of content is that you must add value for the reader. You need to think about the issue that the reader has and then tell them how they can solve the problem. Your content should be helpful and informative; you don't want the reader going away with more questions than answers.

2. Write an engaging title

You want to grab their attention straight away and encourage them to read your article. Which article would you prefer to read: 'How to Lose Weight' or 'Why Salads Are Sabotaging Your Weight Loss'?

3. Use a clear structure

Your content should walk your reader through from beginning to end. Your introduction should tell the reader what they will learn if they take the time to read your article. Then use paragraphs and bullets to break up your text and make it easier to read. Finish up with a summary that then leads into your resource box.

4. Use a conversational tone

Write your articles as if you were talking to a friend. By keeping your sentences short and your language light and friendly your article will be more engaging than if you use long sentences packed full of old-fashioned formal language.

5. Pay attention to spelling and grammar

You are trying to build credibility with your content so pay attention to the small things and ensure that there are no spelling mistakes or grammatical errors. Read your content out loud, if you trip over any words then you need to rewrite the sentence. If spelling is not your strong point then ask someone to review the article for you and fix any mistakes.

6. Use your resource box wisely

The resource box is your opportunity to sell the click to your website. Don't waste words talking about yourself, you need to tell your reader why visiting your website will benefit them. Offer them a free report or an eBook to encourage them to visit your website.

7. Recycle your content

Don't think about your articles just as articles, they are so much more than that. The best bit is that now you have taken the time to research a topic and write a piece of content you can now recycle it into something else.

Record yourself reading the article and upload it to your website as an MP3 file. Do this regularly and you have yourself a podcast.

Convert the content to slides using software like PowerPoint, add some background music and convert it into a video that you can submit to YouTube.

Need a free ebook to encourage people to click through from your resource box link? You already have everything you need to create one. Simply package together ten to fifteen articles that you have written and convert them into a PDF file.

by: Clare Swindlehurst

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