The Best Way To Make Your Brand With A Domain

The most important decision when building a web site is likely to be the domain name

. When the time comes to make this choice, there are two schools of thought. The first is creating a domain that comes close to a popular search term people use to find a company's product or service. The opposing concept is to brand a company by developing a domain name that is company specific. This post talks to both techniques and weighs the advantages of each.

For example, a hypothetical company called Creature Feature provides pet grooming in Seattle. A customer searching for this service could use several search terms but let's say that, through keyword research we find that 'Seattle pet groomer" is a common search. Do we develop a related domain or do we want to develop a customer brand? If we not restricted to a website name, perhaps a great matching name can be seattlepetgroomer.com. Since this website names matches a potential client's target search they'll most likely see a basic jump in web page position over a non-matching domain since the search engines give relevance to the URL. This advantage can often be short-term. This is because a WEB LINK is only a single element the major search engines consider. A site's age, for example, has a great impact. So as a non-matching site's age develops, they will rank similarly.

There's also negatives related to domain matching a key word or term. For one they're somewhat limited to the audience they gain. "If an individual with a related name wants to increase and the new service may not make with the present name," says Francis McEwan with a Law Firm SEO Company. "It's also not possible to make a brand name with a similar domain." Also, domain names are sometimes associated with web sites that show advertisements.

The other way to go is with a brand or company name as the domain decision. This generally means using the business title as the website name. This could build a brand association with your customers in the long-term. Think of common name brand products or services. Often their titles are meaningless from a product perspective. The title Ford, for example, is well known for cars and trucks however has nothing related to them by name alone. Also, a typical SEARCH ENGINE OPTIMIZATION approach is to use keywords and phrases as inner slugs so that their LINK still caters to the search engines. An address such as mystore.com/what-I-sell can both retain a brandname and create the URL search engine friendly.

I think many people may wish to use a branded name as a domain but often choose a matching name to assist their own on-line rankings. A site will surely see a positive gain in the search results from doing so. While these gains may be short-lived due to other search factors, it's evident it helps to some extent. Customer can even find that the obvious domain names are already taken and be forced to produce a branded name or risk a silly WEB LINK as a result. Ultimately, the website name should fit a customer's requirements regardless of which approach.

by: simran

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