The Best Ways To Optimize Facebook Pages!

Facebook pages are one of the best ways of promoting a website or making a business or cause popular through its medium

. People are unaware about search engine optimization through Facebook, what most people do is concentrate on building their fan network. Search Engine optimization can go hand to hand with Facebook in many ways, it can make pages more popular and they can be found very easily in the search engine results. Before starting with Search Engine Optimization people should determine what the topic is and relevant keywords that can be used by people to look for that topic on search engines. This process is called keyword research or can also be termed as keyword analysis.

That is, if the Facebook page is about Chocolates Made in Belgium, the keywords that need to emphasized are Belgium Chocolates, and the more popular keywords what you would probably use when looking for chocolates like best Belgium chocolates, buy Belgium chocolates, buy Belgium chocolates online. Once the targeted keywords are decided then the next step is to work on the normal search engine optimization strategy. The Facebook page title should be very relevant and should include the targeted keywords in title. If the title is keyword rich then its like a cherry on the cake. It helps both the ways for people who look for the topic on the Facebook search as well as in the search engines. The title should be able to describe what the page topic is; it should be relevant at the same time it should be inclusive of keywords. It is the initial step towards creating optimized Facebook page.

Facebook gives the permission to choose the web address of the fan page, it automatically creates a URL but it can be modified as per a persons own choice, if in case you feel something else could benefit you more. The web address should be kept sweet and simple, as it helps people to remember it and they can access it directly the next time without searching for it. The web address should be inclusive of the topic as it helps in the process of optimization, if its relevant and includes the keywords it can give you a extra boost in the rankings. URL always plays a major role if your result is in the top 10 search results; it gives you minor advantage which can give major effect if all the other factors are in your favor.

The about tab is inclusive of description, it can be given the value of the description meta-tag. This tab should be used to type several different phrases which are rich in keywords. One can also add a link to ones website or the other relevant content of the cause, business or services. The info tab is supposed to be used to write the information about the company, its main areas of expertise and certifications. You should add the company web address to info tab. The two text spaces should be used to write keyword rich content. Now the page is ready and running, all it needs is fuel which in the SEO terms is back-links. For any webpage to be successful back-links are required they play one of the major roles in search engine optimization. Search engines see links coming from quality websites as recommendations, Building inbound links is a important part of any optimization campaign.

by: Priyanka Gupta

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