The Brand Advantage Is A Breakthrough for China Cabinet Industry Going Out of Crisis

The Brand Advantage Is A Breakthrough for China Cabinet Industry Going Out of Crisis

Recently, the regulation of new policy in real estate market has aroused relevant people's concern in industry: once the real estate industry slump or even collapse, maybe the cabinet industry will suffer a tragic end. The new policy has carried out for a period of time, and the efficiency of the real estate regulation is obvious, but how is the situation in cabinet industry? Under the influence of the real estate market gradually increasing the adjust-power, in the first half of this year, the construction and decoration materials sales that relate to real estate sales of hundreds of large-scale retail enterprises have sharply declined, the cabinet sales also get into downturn. The most affected areas are mainly economic first-tier cities such as Beijing, Shanghai, Guangzhou and so on, the rapidly declined trading volume makes the industry difficultly escape the spread, coupled with original fierce competition, it has made a lot of Beijing style cabinet enterprises begin to open a new path and seek opportunities in second and third line cities.

As downstream cabinet industry, no matter how the policy be changed, the demand is rigid. From a long-term point of view, the market space of cabinet industry still has larger potential in the future.

How to get through this difficult time for cabinet industry, Chinese consumers still have not formed brand awareness, what they most value is the product style and whether they are environment-friendly, therefore, manufacturers should make efforts in this aspect. They should adopt advanced technology to transform traditional industry, speed up the pace of adjusting cabinet industry's internal structure, promote industrial upgrading and increase the product added-value. Depending on design innovation and technological innovation to improve the competitiveness of cabinet industry and increasing the proportion of high-end products, which is the only way out.

The competitive advantage of enterprises comes from two aspects: one is the structure positioning advantage, it comes from external resources and may include some policy preferential treatment or protection by government and so on. On the other hand, the competitive advantage comes from the enterprise's inner, that is, to form organizational integrated learning ability through the organic combination of company's internal work processes, systems, culture, leadership and so on, which is internal strength enterprises should cultivate seriously, because only such advantage is sustainable competitive advantage. And this integrated coordinating ability in enterprise's inner is the core competitiveness. Moreover, to implement established strategic planning is becoming more difficult in such era with increasingly rapid change, companies must constantly adapt to unpredictable changes in the outside world, have self-adjustment at any time, or have new transformation even while a strategy just has been started shortly and then form new strategic thinking. Modern enterprises have to often convert those strategic positioning based on competitive advantage. On the one hand, enterprises should seize the opportunity and to obtain the value through making full use of existing strategic advantage, on the other hand, they should see potential opportunities and possibilities, accordingly put these possibilities into the scope of strategy for considering, and prepare for the adjustment of strategic positioning.

Insiders generally think that in 2010, the focus of industry will be cabinets industrial upgrading, restructuring and strategic shift, as well as responding to national proposal that make major efforts to promote saving and emission reduction. With the low-carbon economy has become the most talked words, to foster the popularity of low-pollution products, promote technological innovation and energy saving and emission reduction, and enhance the international competitiveness of the industry will be the central task for Chinese industry in this year and quite some time in future. On this basis, how to create competitive advantages through constructing their own brands will be a problem that should be resolved urgently for cabinet enterprises.

Above provided by SelectChina.com, and find more China Kitchenware Manufacturers / China Kitchenware Products.

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