The Call Accounting Tool To Profit The Value Added Resellers

Traditionally Call Accounting packages have been centered around their visually pleasing graphs and reports, low product cost and support back-up

. Introducing a new rule-changing business model that improves profitability for the distributor and lowers costs to the client.

Up to now the call accounting business has been all about the consumer; this is not a bad thing in itself, but it has limited the potential of call accounting software packages by ignoring the role the PABX Resellers can play in helping clients manage their telephone environment. It has reduced the PABX Resellers role to box dropping.

Up until now the call accounting business has been end-user focused; this is not a bad thing but it has limited the potential of call accounting software by ignoring the role a reseller can play in helping customers to manage their telephone environment. It has reduced the reseller's role to box dropping,

Generally the PABX systems supplier has a wealth of knowledge and experience hidden from the consumer; an under-utilized resource. The PBX reseller has little opportunity to apply latent skills and put them to use for the benefit of his customer. The result is lost profits and lower job satisfaction; both the PBX reseller and the consumer loose.

Now the feature list of a call accounting system cannot be ignored, it is important to havea long list of features the user will never use. Why? It is the only clear discriminator a platform has over its competitors.

Lets face it, in most cases, a customer may use ten or twenty percent of the reports available, they are the only ones he understands and absolutely needs. In most cases the end-user is not a telephone manager or a telecommunications expert. The end-user needs help, the reseller has an opportunity to get involved, and make a profit in return for applying skills and knowledge.

In the past, it has been just too expensive for a reseller to do this, to create this opportunity he would have to drive to site and run reports, time is money and this is burning it. Now, with a new breed of call accounting software, Software as a Service, a reseller can tap this revenue fountain efficiently. Imagine sitting at your desk with your laptop and having access to all end-user reports. You the reseller can view the site within the context of a complex and fluid telecommunications environment, find opportunities and apply products and service packages to improve the customers situation and create more profit for your business

Ask yourself: Is it time for a shift from the old business models of box dropping to the new, more profitable world of value added services? If so, leave behind your old standalone call accounting packages and move to Software as a Service. Grow your business, your profits and your people.

by: Mike Guile

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