The Case of the Wayward Husband: A Tale of Deception, Intrigue and Search Engine Optimization (Part 1 of 2)

Mrs. Business had a husband who wasn't always reliable. Often

, he would leave work and get sidetracked on the way home not showing up for hours. Mr. Business had good intentions and wanted to be home at a reasonable time every night, but he just couldn't help himself. This made Mrs. Business very suspicious about his whereabouts. One night Mr. Business left his office just after 5 pm. His drive home should have gotten him there in less than 45 minutes. But, more than four hours had passed without any sign of Mr. Business. He didn't even try calling home to report his whereabouts or to advise his wife that he was running late. With her specially prepared dinner cooling on the counter, Mrs. Business became very angry and decided to call the SEO Spider Detective Agency and have Mr. Business "tailed" for awhile. Enough was enough and she needed to know what her husband was up to. Serge Eugene Optimizasion, the head of SEO, spoke with Mrs. Business and decided to assign two of his finest SEO detectives to the case; Mr. Google and Miss Alexa. The two were ranked very highly at SEO and were expected to monitor and learn more about Mr. Business' daily whereabouts. Determining how easily he could be found was their primary job and like adroit spider detectives they crawled all over their leads to try and discover his daily whereabouts. Spider Detectives on the Case and Monitoring With the two gumshoes on the case, they set out to search Mr. Business' referrer log regularly to track where his office visitors were coming from and the ways they used to find Mr. Business, in the first place. It was very important to find out who he'd been hanging out with and how they initially connected with him.Their first stop lead them to the home of Kathie Adams, a managerof RiaEnjolie (www.RiaEnjolie.com), a web page design company that builds websites for small businesses like Mr. Business' widget company. Kathie was excellent at forensics and was asked to examine Mr. Business' web browser history to detect any patterns of his visitations. Unfortuunately, Kathie was unable to put two and two together on this one and suggest any patterns at all. So, Google and Alexa were soon on their way. His Words are the Key: Keywords After a close examination of Mr. Business" referrer log, Google and Alexi figured out that the people visiting Mr. Business located him by looking up his company by type of business and location (keywords). Mr. Business owned a small widget manufacturing company in Tinytown. It was easy to find, because he had the largest sign on the street and he made sure everyone knew that he made the best widgets in the county. Linking Back to His Whereabouts Off to a good start, Google and Alexa tried to link Mr. Business and his visitors to places they all may have visited, together, in the past. Fortunately, all of Mr. Business' widgets had some identification markings on them, so it was easy to link them back to his company's inventory. He was smart to place these IDs on his products, because the more widgets floating around with his company name and address, the higher his company would be ranked in the eyes of future customers, who could easily find and get in touch with him. The trail was getting warmer for our two SEO spider detectives, but there was much more work to be done to figure out Mr. Business' elusive travels. Generally, people who do a lot of travelling use a map to layout their trips. Mr. Google and Miss Alexa searched Mr. Business' office to see if they could find one that clearly showed them where he was going each night after work. Spidering through a Site Map to Piece Together his Comings and Goings Sure enough in his desk draw they found what he had labeled a "Site Map." Its name seemed to indicate it might be a map listing Mr. Business' widget company's other locations. But, the fact is that his business had only a single location. Instead, the map listed a number of different restaurants, stores and other places that Mr. Business probably visited over time, but gave no other clues as to why or when he stopped at those places. The site map still was very helpful to Google and Alexa, because now they had a more finite list of places to inquire at and investigate regarding the nature of Mr. Business' involvement with each of them. Like trained spiders, Google and Alexa took the site map and created what looked like a giant spider's web of connected dots running between each and all of the places Mr. Business had written downand circled. Search-Friendly URLs One of the places that Mr. Business circled on his site map was the Ultimate Restaurant and Lounge; the "URL" for short. Fortunately, he clearly wrote out the entire name of the place rather than just its acronym, which would have made those three letters (URL) almost impossible to figure out. An Image Not Described is One that Offer No Clues Looking at the site map a bit further they saw a curious picture scribbled on it beside a nearby town. These spider-like detectives weaving their web of places on Mr. Business' site map were stopped dead in their tracks; unable to connect the Ultimate Restaurant and Lounge to what may had possibly been Mr. Business' very next stop. They needed the full name of the place and not a picture that only meant something to Mr. Business. What place could this be and how could it be found without any revealing description offered? Stay Tuned for Part Two. Coming Soon to a 15 flat screen monitor near you.

The Case of the Wayward Husband: A Tale of Deception, Intrigue and Search Engine Optimization (Part 1 of 2)

By: Marc LeVine

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