The Challenges Of Marketing In 2010

There is no doubt that with a melting economy and competition rife in most business

sectors that today is one of the most challenging times for a business to thrive, gain a profit and essentially survive since the period after World War Two. That is some mammoth hurdle to overcome and takes more than a simple marketing plan and a standard marketing budget to achieve.

With individual countries having national debts in figures that make our brains curdle and if you consider that each and every Britain is accountable towards the national debt to the tune of 22,000.00 it is no wonder that companies are going under and against the best will in the world marketing budgets are being cut.

Amongst all this doom and gloom its hard to see the light, but find it we must to wade through this treacle that is todays marketing environment. So more positively what can be done? This question has been presented and debated by the most qualified and capable marketing specialists globally and although there is not one single correct answer there is undoubtedly things that can be done.

The economic challenges are clear but what isnt is what a company does to work against this tidal wave of potential disaster. First, the climate isnt going to change over night and it really is a case of persisting with a marketing strategy. DO. NOT. STOP. Is probably the most crucial lesson to learn. Take some time and really consider current marketing spend. Does it actually add value to your business? Is it quantifiable? If not cut it straight away and with all these answers in mind create a plan that does add value to your business and is quantifiable to boot.

Review the mass of new marketing mediums that are sweeping across the internet, like social media, bookmarking, Blogs, forums and content sharing. Take advantage of the global reach they offer and the viral marketing explosion that they can cause.

Most of all dont panic, it wont help and its seriously draining to you and those around you. Right now Im sure you talk to your accountant to get the best financial advice or your legal team to cover your backs nows the time to talk to the marketing experts as I said earlier this is a time when survival is the key and you need experienced help to balance your determination.

by: Gail Clark

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