This fact means that companies are less likely to use these mediums to advertise
. The effect is that the media is further crippled and closer to the brink of extinction. These recent statistics illustrate this trend. Magazine advertising has fallen off 14.8%; newspaper advertising has dropped 18.7%; radio advertising has decreased 11.7%; and TV ads have declined 10.1%. For the first time in decades a rapid and graphic change is occurring concerning our source of information.
Where do the advertising dollars go then? Computer advertising, in the same period, has risen 9.2% and phone ads 18.1%. Most people are more annoyed than grateful for telemarketer calls. Yet, enough revenue is generated to keep them going. Over 200 billion emails race around the globe every day and not surprisingly 90% of these are useless spam advertising. On the bright side, innovative ideas like PPC (pay per click) have provided effective ads aimed at target audiences resulting in the rise in internet advertising.
Companies are still using billboards effectively. Local papers and mail ads are also used for location exposure. Yet for a greater outreach, businesses are needing new innovative ways to reach potential customers.
The goal of advertising is to both attract new customers and to show interested people where they can find what they want. If this can't be accomplished through traditional media, then the ad must be dropped. After all, companies can't run ads simply to keep the magazines and newspapers going.
Aerial banner or billboard advertising remains strong because it exposes a message to a large group of people. The message is flown over sports events or beaches. It demands attention in the sky and the repeated passes reinforce the concise message. Banner ads are especially effective when the product or service appeals to a wide range of people who would be at these events.
For advertising to remain effective in this changing society will require regular evaluation of what is working. Innovation will be demanded. Yet, nothing will every replace the best ad of all, the referral from a satisfied customer.
Learn how AirSign has been providing innovative marketing through aerial advertising since 1996. Watch the video on their website to compare traditional advertising methods and view available airplane banner options.