The Cheapest Forms Of Advertising Can Be The Most Effective
New business owners sometimes find it easy to spend their advertising dollars in the wrong places
. That big splash they sadly find out later, could have saved them some hard earned money, had they used other smaller and more personal forms of advertising to get the best results.
When customers are buying your business they are buying you. It is essentially the relationships that we form that produce the biggest impact on our businesses. Many business owners try to run radio spots with themselves as the center of the ad for the purpose of getting people to buy into them as well as their business.
Letting people see that you are just like they are, can do wonders for your business. Getting out and making direct contact with customers such as a short conversation about mutual concerns or a simple hello, smile and hand shake helps form a bond between you and them. Having a simple useful gift with your company logo and information to give away will receive good response from everyone you meet and will be a delightful reminder of you, your business and important contact information.
Business cards and promotional pens are the traditional way to put out your business information. Others will add promotional magnets and gifts to help advertise. Still others will have on hand some logo imprinted items like a shirt or hat, just like the ones they happen to be wearing at the time. These items will put your business information front and center in the hands and minds of those you come in contact with.
Making a lasting impression with your business message and your charm and personality can go a long way in growing any business. Remember it is not the biggest form of advertising that produces the biggest results sometimes it is the smaller gestures that leave a more lasting impression and build not only a business but form relationships that last a lifetime and this is the best overall advertisement for your business.