The Common Obstacles To Internet Marketing Success

Everywhere you turn, you hear the internet marketing gurus telling you how easy it is to make money online

. And in my opinion, it IS pretty easy... At least relatively speaking. I mean, there is a learning curve, but you don't need to be a computer genius, or possess any particular talent... You don't need a college degree... Heck, you don't even have to be that smart! (I'm a living testament to that!) But the question that the cynics always raise is: "If it's so freaking easy, then why isn't EVERYBODY doing it??"

The fact is; out of the thousands of people who attempts to make a living with internet marketing, only about 5% are actually successful at it.

There are various reasons for this. First off, a lot of people give up when they realize that there's no "magic secret" that's going to suck thousands of dollars into their bank account at the push of a button. These are the dreamers chasing the "get-rich-quick" fantasy. You can't blame them, really. When there are so many marketers making those fantastic claims, you figure at least one of them must know the secret.

Then there's what I call the "hamsters". These are the people who may not fall for the unrealistic claims, but they still think there's some super-secret technique out there that'll push them over the top. So they end up jumping from one product, or program to the next, never really finishing (or starting) anything, convinced that their next purchase will be THE ONE that unlocks the floodgates of internet marketing success. The problem is; many of these programs and products only offer partial solutions, and most don't even come close to living up to their promises. So these would-be internet marketers run around and around like a hamster on a wheel, and never really get anywhere. Eventually, they either get burnt out and discouraged, or they get paralyzed with information overload and give up.

Finally, there's the "seventy-five percenters". Those are the people who managed to muscle through the first two stages without losing their ambition, and actually manage to lay down something of a foundation for their online business. But when it comes time to follow through, and complete the last 25% of the process, they suddenly lose their gumption. Why does this happen? Who knows? Maybe they lost interest... Maybe they got distracted... Maybe they're afraid of success...

Frankly, I think they fell victim to self-sabotage. They listened to that inner voice of self-doubt that said: "It's not going to work anyway... There's too much competition.... There's not enough to go around...." The truth is; there's plenty to go around, and then some. If you asked any successful internet marketer if they're worried about competition, they'd probably laugh at the question. The internet is such a vast marketplace and it's expanding all the time. You don't fail at internet marketing because there's not enough customers, or too much competition. You fail due to lack of persistence and commitment.

Don't fall in with the 95% who fail. You CAN be successful at this! I know, because at one time or another, I fell into each of the above categories. You just have to be committed, and realize that while internet marketing is relatively easy, it's not effortless. But if you stick with it, avoiding the urge to take short-cuts, it WILL come to fruition. It just won't happen over-night.

Copyright (c) 2010 Ed Corcoran

by: Ed Corcoran

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