The Company Will Not Be In Other Places To Reopen The Plant

Between a few months ago, factory workers, or even on top of the network of public

opinion began to spread Adidas Suzhou plant would be shut down rumors. A surname Zhao workers of the factory in Suzhou, April or May, when there is inside information, so that our workers can begin to find another way to other plants nearby to look for opportunity. Adidas is a 100% wholly-owned subsidiary of the adidas Group, the company will trade headquartered in Shanghai, with branch offices in Beijing, Guangzhou, Suzhou as a production base.

Adidas yet released the number of in-place laid off factory labor personnel, but the message said, compared to previous Nike Taicang factory 1400 Chinese employees severance size, the number of the Suzhou plant, or only 160 or so. Therefore, like the Adidas brand should be more cautious to deal with similar events before Nike severance factories in China, "strike" prior. "Magang said. In Taicang, China, Suzhou, two factories by international clothing brand "rational abandoned, has a typical meaning. Adidas Global CEO Herbert Hainer has respect, wage standards developed by the Chinese government gradually become too high, the company hopes that part of the withdrawal, transfer to cheaper labor areas.

Influence the value of the Nike brand has far exceeded its product itself influence. Nike brand building, clear thinking, ingenious, implementation resolute, well-managed. Nike to rely on the influence of sports stars to enhance their brand influence, which is very wise. However, the Nike brand to create a by no means in a day, is also not a man of power. The Nike brand is the result of the accumulation of decades, is a qualitative change to quantitative process. Nike is very focused on marketing, and very good at using sports event marketing to promote brand building. Nike's marketing strategy, Nike's brand-building is also very strategic.

Nike's success is very simple, because we know that young people like, what, Nike just did what he had to do things. Nike to stimulate consumers to use a motivational style language, no matter who you are, Nike convince consumers that you can do. It tells people to pull ourselves together and take action.

by: leo

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