The Comparison Of Microsoft And Apple's Revenue Increase

Today an analysis report is released which analyzed the revenue situation of Microsoft and Apple from 2007 to 201

. The report noted that Apple has a different product line of iPhone, iPad, Mac, iTune, peripherals and software, while Microsoft had different business team such as Windows & Windows Live, Server and Tools, online services, business office operations, entertainment and devices. The report also provides two charts, showing the revenue of Microsoft and Apple in their respective business areas.

From the two charts its can be easier to understand the reasons for the extraordinary growth of Apple. Apple's price-earnings ratio is15.7, which is much higher than Microsoft's price-earnings ratio of 9.5. While Microsoft continues to grow in the past four years, it still can not catch up with Apple's growth rate. Microsoft's quarterly revenues are generally in range fluctuations from $ 15 billion to $ 17 billion.

Apple's revenue of Mac business is more than the revenue of Microsoft's Windows business. The revenue generated by devices using IOS operating system is more than the sum revenue of all Microsoft's equipment. Apple's revenue surged 413 percent since the second quarter of 2007, while Microsoft rose only 26 percent.

The revenue in the quarter when Windows 7 was released brought a certain amount of promotion to Microsoft's quarterly revenue, but the subsequent increase is in fatigue. It is not even more than the increase of the previous generation of Windows products.

But the most important point is that most of Apple's revenue growth is from new products iPhone and iPad, and Microsoft's revenue growth is still mainly from the original business. So Microsoft's leadership should have great responsibility for the company did not introduce new products. It can be observed that regardless of Microsoft's online services and equipment business or entertainment team, they did not receive significant net increase.

Microsoft's revenue in 2011 fiscal year will be the first time to reach $ 70 billion, slightly higher than Apple's revenue of the last fiscal year. The annual net profit is expected to be $ 22 billion, a record high. The net profit in the fiscal year 2010 was $ 18.76 billion.

The analyst said that in the fiscal year of 2014 Apple's annual revenue will reach 2 times of Microsoft's annual revenue. At current the annual revenue of both companies is almost the same. Since 1998, Microsoft's share price has remained at around $ 25.

by: Amanda Xia

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