The Components Of Professional Web Design

Professional web design is preferred by companies with proprietary and confidential information shared on websites

. eCommerce companies, for example, are great candidates for professional website design. These companies require optimized websites to improve the customer shopping experience and encourage visitors to buy. To improve search engine ranking and sales conversions, consider professional website design.

Components of Professional Website Design

Page Layout. An effective page layout must consist of significant white space, small and easy-to-read paragraphs and intuitive navigation. Most professionally designed websites will have a width of 1024 pixels. This width is recommended for enhanced visual appeal. The layouts should also contain pages that are center-aligned for the best results.

Responsive web design is a new approach to the discipline which uses CSS 3. The new approach is effective and produces websites with high usability. Web designers should be skilled in this approach to help companies maintain their competitive advantage.

Font Size and Typography. Fonts play a role in guiding the eye across the page. Varied typography draws attention to key points on the page. Most effective websites use two or more font sizes to highlight headlines or other key points. Many websites do not vary the font style, but even this approach can be effective if it is executed without making the page appear chaotic.

Code Quality. Code quality affects search engine ranking. Novices may be able to code and make changes to a website, but they may not always know how to code properly. Poorly written code may be ranked lower by Google's search engine. The website may also be more prone to errors as a result.

Aesthetic Appeal and Visual Design. Good visual design will entice visitors to remain on the page, learn more about the product or service and purchase a product. If companies want to improve sales conversions, the website must be visually appealing with exceptional graphics.

If the website looks elementary, the company will appear less professional. The company could, in reality, provide a high quality professional product, but if the website does not reflect the quality of the product, consumers will choose a competitor instead. This will eventually affect sales and revenue.

Usability. Users will become frustrated by a website design that is difficult to use. The website's navigation should be intuitive and have fast load times. Nothing can frustrate a user more than pressing a link and waiting 30 seconds or more for a response. The response should be instantaneous or visitors will eventually navigate to a competitor's site.

Websites should have high usability on mobile devices also. More people are making purchases on the Internet from smart phones. Websites must be simple and load fast on mobile websites also. Otherwise, customers will be lost because the website is not user-friendly.

Hire a Professional Web Designer for Better Results

For higher sales conversion numbers, hire a professional web designer. Web designers can help companies achieve better results and improve the brand image of the company. Many professional web designers are affordable and worth the expense.

by: Ronald H. Brown

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