The Components of Internet Marketing
The Components of Internet Marketing
The Components of Internet Marketing
A successful internet marketing program has many layers much like an onion. At the very core is a website, specifically a site that is built to convert. While being aesthetically pleasing with an intuitive navigation is important, not providing visitors with clear call to actions will lead to poor results. For an ecommerce site this means including prominent buy buttons with a checkout that doesn't require registration beforehand. Whereas a local business website should include a phone number on every page along with directions to a physical location.
Before promoting your new website, it's important to set up a way to track the business results of your efforts. Using a free tool called Google Analytics, you'll be able to track visitors to your website, and understand how many and which type of visitors fill out lead forms, make a purchase, print out an online coupon, or even make a call after visiting your site.
Once your website is live you need to promote it otherwise it will only get lost in the sea of over 100 million sites on the web. Stay away from offers that promise to list you on hundreds of major search engines for a small fee, only the 3 big search engines Google, Yahoo & Bing matter - and you can easily submit your site to these for free! Just do a search for "google add url."
While listing your site is a simple step, promoting your website is a continuous process. You need to start practicing Search Engine Marketing (SEM). SEM seeks to increase your sites visibility on the search engines by getting you on the first page of search engine results.
There are two places you can show up on a search page. The first is in the natural, or organic results on the left hand side of the page. People who work to increase the presence of websites in this area call themselves SEO's for search engine optimization. The second place you can show up on the page is the paid results on the right hand side, and sometimes in the top 3 results above the organic listings. This paid placement is known as PPC, or pay per click because you pay each time someone clicks the ad to your site.
While PPC is fast to set up, and has easy to measure results, seo is more of a long term strategy to get you ranking high for important keyword terms. Remember that more than 70% of people click on the organic results compared to PPC ads, so it's often best to focus on both.
Depending on the needs of your business it may be well worth trying out a few other internet marketing techniques.
For instance, email marketing is an excellent way to monetize site traffic, or to retain existing customers. If you're looking for any easy, do it yourself solution checkout Mailchimp or Aweber.
A new and fast evolving way to promote your business is to use social media. This might involve setting up a Twitter account or a Facebook fan page for your business. However, it's important that you don't spam these venues with marketing messages. Social media works better when you connect with people on a personal level.
As you can see there are a lot of layers that go into a successful internet marketing program. While it's possible for a business owner to try these techniques the
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