The Correct Strategy For Bulk Sms Marketing In The Uk

When used correctly, bulk SMS marketing is a great strategy

, which can help your business connect more effectively with both potential and existing customers. bulk text messaging is ideal for organisations that are looking to spread the word - whether that includes company news or marketing promotions - and it's also a great way to provide a higher degree of customer service.

Bulk marketing allows you to inform customers or clients about anything which is likely to affect them - both good news and bad - from sales and promotions to changes in opening hours. Customers will appreciate information regarding a business' opening hours whether they have been extended or temporarily reduced, because it is useful information which makes life more convenient.

Used correctly, bulk SMS marketing can be extremely beneficial to business, helping you to achieve a healthier return on investment, while simultaneously extending your reach and customer base. Here are some hints and tips to help you implement a successful bulk sms uk marketing campaign.

1. Make sure the reason you've sent the text is crystal clear, and includes a call to action that inspires the customer to react. If you want them to visit a web page, include the link; if you want them to respond by text message, make sure you've listed the correct number, whether that's a full mobile phone number or a short code.

2. Use SMS keywords to allow people to opt-in, allowing you to increase your reach. Print this keyword in places your customers are likely to see it such as your website or on direct mail. For example, "Text PRIZES on 60765 to be part of our monthly draws."

3. Choose the time you want to text your customers with care, as you need to leave enough time for them to respond during the day, especially if it involves a call centre. It also is worth experimenting to see at what time your text messages generate the best results.

4. Don't repeat messages to the same customer base. Change your texts frequently to ensure they maintain their freshness.

5. Target promotions to specific customer groups. For example, families with babies and toddlers will be interested in nappy offers - teenagers will not. Sending inappropriate text messages will not generate any response, and is basically just a waste of money.

6. Remove old and unused mobile numbers from your database - texting dead numbers is another way to fritter away cash pointlessly.

7. Be personal. Mail merging technology means you have the opportunity to include names and other details in your texts, so you can tailor any messages exactly.

by: Jassica Thomson

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