The Creative Directors Top 5 Books for Inspiration

The Creative Directors Top 5 Books for Inspiration

The role of a creative involves a large quantity of research. This is mostly for reference purposes but quite often inspiration needs to be sought and it is usually a book that provides it.

In the spirit of solidarity and good will, we at B2B Marcomms thought we'd share our top 5 titles for both reference and inspiration. They offer a wide variety of material and are presented in an appealing and user-friendly way.

We have found them to be priceless and hope that you do too. In no particular order

Los Logos, Dos Logos and Tres Logos

Edited by Di Ozesanmuseum Bamberg

This is actually 3 titles and not one. The series is a visual encyclopaedia on the current state and evolution of Logo Design. They are a fantastic point of reference for any brand development job and great books in their own right. Nicely put together, easy to use and looks great on your bookcase.

1000 Graphic Elements Special Details for distinctive designs

W. Harvey

This book explores 1,000's of the embellishments available to graphic designers across all kinds of projects, from books to brochures, invitations to menus, CDs to annual reports. Exacting photography focuses in detail on the different options, and the reader is invited literally to shop for ideas. Another belter and must have for any creative.

Just My Type

Simon Garfield

Just My Type is a book of stories about how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers and typefaces became something we realized we all have an opinion about. Say no more

Design Basics Index

Jim Krause

Jim Krause covers all the basics--everything from typography and color to layout and business issues. Design Basics Index is packed with timeless content graphic designers will turn to again and again.

The Art of Looking Sideways

Alan Fletcher

A lifetime of reflection and observation by master designer Alan Fletcher.

The Art of Looking Sideways is the definitive guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the surprising.

We hope you enjoy these fantastic books as much as we do at B2B Marcomms!

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