The DIY Approach to Local Search Marketing

The DIY Approach to Local Search Marketing

Small, community-based businesses succeed by capturing the attention of their small audiences. Selecting a target audience is the first step in any successful marketing campaign, and one that goes a long way in ensuring that the people who are most likely to respond to a company's attempts at outreach are the ones receiving the message. Such is the case with local search engine marketing, meaning an internet campaign with a geographic location as its focus. For most small businesses that depend on their communities for business, launching a well-planned local search engine marketing initiative could be a big step in catching the attention and the business of a community of people.

Before getting caught up in things such as social media, web advertisements, and keywording, it's important for a company to have a foundation on the web. First things first, a strong website goes a long way in conveying reliability and professionalism. The website should clearly identify its location and the community to which it belongs as upfront as possible. Including a town name or location in the site title will ensure that visitors to the site know that the company is run out of their community. A strong website with a local identification could go a long way in converting those that know of or are familiar with a company to customers.

After establishing a foundation, engaging new customers is the next logical step. Social media can be an effective tool in doing so. Creating professional and informative social media hubs is a great way to engage a community with a business. Hubs such as Facebook profiles and Twitter accounts are effective methods of corporate communication with an audience. Better yet, social media outlets such as Yelp and Google Places show business list businesses by location and offer their users the power to add information about local businesses, give ratings, and even add photos for other potential customers to see the business for themselves.

The combination of a strong website and maintaining a variety of social media hubs can be a big part in local search marketing. With all of a business' web entities, search engine optimization (SEO) and keywording are vital considerations. Both corporate websites and social media outlets must identify themselves with an industry and their community in order to have a shot at showing up online. Including a variety of terms relevant to an industry or field as well as terms pertaining to a community in websites and social media hubs is effective and affordable SEO.

Local search marketing takes effort, dedication, and consistency. Community identification and careful keywording can have a business floating to the top of search engine rankings very quickly. Search engine relevance is often interpreted by customers to be a sign of a business' level of establishment and reputation within a community, so time put into local search marketing is time well spent.

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