The DVR Is the Best Thing to Happen to Television Advertising

Lastly, make your television advertising good

Lastly, make your television advertising good. It has become too easy to produce a :30 spot. Too many people are putting out bad advertising. Fortunately, the DVR will put the squeeze on them. By a show of hands, how many of you have actually stopped the fast forward to watch a television commercial that appeals to you? Yup, the "average" person does that too.

The DVR Is the Best Thing to Happen to Television Advertising

By: John Mims

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