The Defining Key To Using And Leveraging An Online Marketing Company
Hands up if you know the single most frequent road block to profit for any small business.
Which causes buckets of unclaimed cash to be left gathering dust because of this deficiency?
Do you know what I'm on about?
If you knew nothing else about building a business, marketing is the one skill which would conquer all.
It would take very little effort to find a online marketing consultancy to take you on as a client. And of course any online marketing company will make you promises based on what you want to hear.
And even if they are the guru of all things internet marketing related, here's the real truth...
...no online marketing company can be your full time marketing department.
This is the area you want to become your own guru in. Without marketing you have no business.
Marketing allows you to build a unique and compelling edge. In a world full of advertising clutter, marketing is where you uncover your uniqueness and translate it into a powerful message directed at your ideal prospects.
Traditional marketing relies on shouting loud enough across a wide enough area, often enough, to hopefully catch your potential prospects attention.
By the nature of the internet, because everything is trackable , you can place any number of messages in front of only the people you want to reach, at the exact moment they are actively looking.
That's the big advantage of internet marketing.
And not knowing how to do that is also the biggest profit draining choke hold in any business. the more you understand online marketing the bigger your profits will become.
Think of it like this. Would yo be really comfortable placing your business in someone else hands?
To an outside internet marketing company?
No, because no matter how sincere they are, your business will never take a greater priority than their own.
So what's the solution?
Should you never use an online marketing company?
Use them only if they are willing to consult as they teach. So rather than just a consultant they act as a mentor too.
Your goal should be to reach a point where you no longer need them. And ideally where you go beyond them in skill, knowledge and creatively combining the online technology with your understanding of your clients.
And one additional key has become vital to winning the online marketing game today.
Which is a real grasp of social psychology.
Social psychology is why facebook and other social networks took off.
Products and services are bought because the customer had an underlying motivation to buy. Being able to influence this drive is the domain of social psychology.
Mix this with the leverage of the internet and you have an explosive marketing toolbox.
The leverage and speed of the internet used in this way blends the greatest advantage points of direct marketing invented since the nineteen twenties.
So use an online marketing company to master online marketing for yourself.
by: Joe Ivison
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